
BARK, Inc.
Publicly traded dog products company behind BarkBox, operating subscriptions, retail distribution in 50,000+ stores, and BARK Air flights.
Company Type
public
Founded
2011
Headquarters
Brooklyn, New York, USA
Stock
NYSE: BARK
Revenue
$394.8 million (FY2026, ended March 31, 2026)
Employees
Approximately 600
Primary Market
United States
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Is BARK, Inc. publicly traded?
Yes. BARK, Inc. trades on the New York Stock Exchange under the ticker BARK. It listed in December 2020 through a merger with the SPAC Northern Star Acquisition Corp.
When was BARK founded?
Henrik Werdelin, Matt Meeker, and Carly Strife founded the company in 2011 in New York City, launching the BarkBox subscription box.
Who owns BARK, Inc.?
BARK is a widely held public company. Institutional investors hold the largest blocks, with co-founder and CEO Matt Meeker the most significant insider. No single shareholder has control.
What was BARK's most recent annual revenue?
For fiscal 2026, ended March 31, 2026, BARK reported revenue of $394.8 million, down 18.5 percent year over year, with a net loss of $39.0 million and adjusted EBITDA of $0.2 million.
Where is BARK headquartered?
BARK, Inc. is headquartered at 20 Jay Street in Brooklyn, New York, in the Dumbo neighborhood.
What brands does BARK own?
The company's brand portfolio includes BarkBox, Super Chewer, BARK Air, and BARK-branded treats, chews, and food lines. All are internally developed rather than acquired.
History of BARK, Inc.
The company traces to 2011, when Henrik Werdelin, Matt Meeker, and Carly Strife launched BarkBox from Werdelin's startup studio, Prehype. Meeker had co-founded Meetup.com years earlier, and the initial concept paired a subscription commerce model with a dog-owner audience he knew firsthand through his Great Dane.
BarkBox found product-market fit quickly. Monthly themed boxes of toys and treats attracted hundreds of thousands of subscribers within the first few years, and the company raised successive venture rounds from investors including August Capital, Resolute Ventures, and a $60 million Series C in 2016.
Product lines multiplied. Super Chewer launched for aggressive chewers, BARK Bright attempted dog dental care, and BARK Eats tested personalized food delivery, a line later scaled back. The more consequential expansion was physical retail: beginning around 2018, BARK placed toys and treats in Target, Costco, Walmart, and PetSmart, transforming from a pure subscription company into an omnichannel brand.
In December 2020, BARK merged with Northern Star Acquisition Corp., a special purpose acquisition company, listing on the NYSE at an implied valuation of roughly $1.6 billion. The debut coincided with the peak of subscription economy enthusiasm, and the stock initially traded well above its offer price before collapsing through 2021 and 2022 as subscriber growth stalled and losses mounted.
The post-listing period forced restructuring. Headcount was reduced across multiple rounds, marketing spend was cut by more than $24 million between fiscal 2025 and fiscal 2026, and the company narrowed focus to profitable subscriber cohorts. Management prioritized adjusted EBITDA over subscriber counts, reaching breakeven adjusted EBITDA of $0.2 million in fiscal 2026.
In 2024, the company launched BARK Air, charter flights configured for dogs and their owners on routes including New York to London. The service drew heavy press coverage and generated $12.4 million in fiscal 2026 revenue.
Fiscal 2026 results, reported in mid-2026, showed revenue of $394.8 million, down 18.5 percent, and a net loss of $39.0 million. Tariff pressure on China-sourced toys added roughly $7 million to costs, though some IEEPA tariff refunds were recorded. The company retained positive adjusted EBITDA while deliberately shrinking revenue.
BARK, Inc. Sustainability & Ethics
BARK does not hold independent certifications such as B Corp status. It describes internal quality and safety standards for toy materials and sources treats primarily from U.S. facilities. The company runs donation and support programs for animal shelters and rescue organizations through BARK Gives, contributing toys and funding to welfare nonprofits.
Controversy, Regulation & Public Scrutiny
The primary scrutiny facing BARK is financial rather than regulatory. The decline of more than 90 percent from post-SPAC highs generated criticism of SPAC-era valuations and the company's growth projections at listing. Multiple shareholder derivative actions were filed against SPAC-era companies broadly during 2021 and 2022.
Product-level controversies are limited to consumer complaints about toy durability, which the company addresses through a replacement guarantee. No major FDA or CPSC recalls of BARK products are on record.
Brands Owned by BARK, Inc.
BARK, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
BARK, Inc.
public · Founded 2011 · Brooklyn, New York, USA
1
brands
Stock Information
BARK, Inc. Ownership: Pros & Cons
Advantages
- +Category-defining brand with the largest dog subscription base in the U.S.
- +Omnichannel reach spanning subscriptions, 50,000-plus retail doors, and flights
- +Public capital access and a path demonstrated to adjusted EBITDA breakeven
- +Strong gross margins of 61 percent support a viable long-term model
Considerations
- -Persistent net losses, with $39.0 million lost in fiscal 2026
- -Revenue contraction underway as marketing discipline limits growth
- -Tariff exposure on China-manufactured toys adds cost volatility
- -Small-cap stock with limited liquidity and investor patience after years of decline





