Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Energy & Utilities
  4. Baroid
Baroid logo
Energy & Utilities

Who Owns Baroid?

Baroid is Halliburton's drilling fluids product service line and one of the oldest continuously operating oilfield brands. Acquired by Halliburton in 1962, Baroid provides drilling fluid systems, performance additives, completion fluids, and solids control services to oil and gas producers worldwide. It operates within Halliburton's Drilling and Evaluation segment.

Parent Company

Halliburton Company

Acquired

1962

Status

Publicly Traded

Headquarters

Houston, Texas, USA

Baroid Timeline

1919
Halliburton Company

Parent company established in Houston, Texas, USA

Company Founded
1925

Baroid

Founded by Baroid Sales Company (industry consortium)

Founded
1962
Acquired by Halliburton Company

Halliburton Company acquired Baroid

Acquired
premiummarket leaderGlobalOfficial Website

Who Owns Baroid?

  • Parent Company: Halliburton Company
  • Ownership Type: Subsidiary
  • Acquisition Year: 1962
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: HAL
BrandParent CompanyOwnership Type
BaroidHalliburton CompanySubsidiary

History of Baroid

  • Founded: 1925
  • Founders: Baroid Sales Company (industry consortium)
  • Acquired by Halliburton Company: 1962

Baroid's origins trace to 1925, when Baroid Sales Company formed to commercialize ground barite (a dense mineral) as a weighting agent for drilling mud, solving well blowout and cave-in problems in deeper drilling. The company name became synonymous with drilling fluids in the industry.

The company evolved into a full-service drilling fluids provider, developing the chemical additives, fluid formulations, and solids control equipment that modern drilling depends on. Baroid's role expanded as drilling reached deeper, hotter, and more complex formations.

Halliburton acquired Baroid in 1962, pairing its cementing heritage with drilling fluids capability. The combination under Halliburton created an integrated well construction service offering that neither had alone.

Through subsequent decades, Baroid remained the drilling fluids identity within Halliburton while the parent absorbed related capabilities including the Dresser-era additions. The brand's BaraLogic, Baraeco, and other product families continued to evolve through high-temperature, high-pressure drilling demands and environmentally compliant fluid systems.

Today Baroid provides drilling fluid systems, completion fluids, solids control equipment, and specialized additives across every major oil basin. Its engineered fluids are critical in complex wells including deepwater, extended-reach, and geothermal applications.

About Halliburton Company

Is Halliburton publicly traded?
Yes. Halliburton Company trades on the New York Stock Exchange under the ticker HAL and is an S&P 500 component.

When was Halliburton founded?
Erle P. Halliburton founded the company in 1919 in Duncan, Oklahoma, around his patented well cementing method.

Who owns Halliburton?
Halliburton is a public company with institutional investors holding most shares. It is independently operated and not owned by another company.

What brands does Halliburton own?
Halliburton operates under a masterbrand with service line brands including Baroid (drilling fluids), Sperry Drilling (directional drilling), Landmark (software), Boots & Coots (well control), and Summit ESP (artificial lift).

What is Halliburton's revenue?
Halliburton reported total revenue of $22.18 billion for fiscal year 2025, down 3% from $22.94 billion in 2024, with operating income of $2.26 billion.

  • Founded: 1919
  • Headquarters: Houston, Texas, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: HAL
  • Revenue: $22.18B (FY2025)
  • Employees: ~48,000

Visit Halliburton Company website

View full company profile for Halliburton Company

Where Is Baroid Made / Based?

  • Headquarters: Houston, Texas, USA
  • Manufacturing / Operations: United States, United Kingdom, Singapore

Baroid Categories & Tags

Oilfield ServicesDrilling FluidsMudEnergy

Brands Owned by Halliburton Company

Boots & CootsEnergy Utilities

Boots & Coots

Owned by Halliburton Company

Halliburton's well control and emergency response product service line, known for blowout control, well intervention, and pressure control services.

oilfield-serviceswell-controlblowout-response
HalliburtonEnergy Utilities

Halliburton

Owned by Halliburton Company

Flagship oilfield services brand of Halliburton Company, founded in 1919 and a global leader in well completion and drilling services.

oilfield-servicesfrackingdrilling
Landmark (Halliburton)Energy Utilities

Landmark (Halliburton)

Owned by Halliburton Company

Halliburton's software and digital services product line, providing cloud-based DecisionSpace applications and AI solutions for oil and gas.

oilfield-softwaredigitaldecisionspace
Sperry DrillingEnergy Utilities

Sperry Drilling

Owned by Halliburton Company

Halliburton's directional drilling product service line, providing rotary steerable systems, logging-while-drilling, and precision wellbore placement services.

oilfield-servicesdirectional-drillingrotary-steerable
View all brands owned by Halliburton Company

Baroid Ownership: Pros & Cons

Advantages

  • +Century-old brand synonymous with drilling fluids
  • +Integrated into Halliburton's full-service offering
  • +Technical depth in complex well environments
  • +Global service footprint matching operator demand
  • +Completion fluids add lifecycle coverage beyond drilling

Considerations

  • -Drilling fluids demand tracks rig count, highly cyclical
  • -M-I SWACO scale advantage in some markets
  • -Commodity chemicals margin pressure in standard fluids
  • -Environmental regulations increasing fluid compliance costs
  • -Service line model limits independent brand equity

Frequently Asked Questions About Baroid

Sources & Further Reading

  • Baroid at Halliburton
  • Halliburton Investor Relations
  • Halliburton 2025 10-K
  • Halliburton Wikipedia
  • NYSE: Halliburton (HAL)

Competitors to Baroid

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Baker HughesBaker Hughes
Baker Hughes
USA
1907
Market leaderGlobalAll-ages
Boots & CootsBoots & CootsSister Brand
Halliburton
USA
1978
Market leaderGlobalAll Genders
HalliburtonHalliburtonSister Brand
Halliburton
USA
1919
Market leaderGlobalAll Genders
Sperry DrillingSperry DrillingSister Brand
Halliburton
USA
1929
Market leaderGlobalAll Genders

Learn More About Competitors

Baker HughesEnergy Utilities

Baker Hughes

Owned by Baker Hughes Company

Master brand of Baker Hughes Company, the global energy technology company providing oilfield services and industrial energy technology including LNG equipment and turbomachinery.

oilfield-servicesenergy-technologylng
Boots & CootsEnergy Utilities

Boots & Coots

Owned by Halliburton Company

Halliburton's well control and emergency response product service line, known for blowout control, well intervention, and pressure control services.

oilfield-serviceswell-controlblowout-response
HalliburtonEnergy Utilities

Halliburton

Owned by Halliburton Company

Flagship oilfield services brand of Halliburton Company, founded in 1919 and a global leader in well completion and drilling services.

oilfield-servicesfrackingdrilling
Sperry DrillingEnergy Utilities

Sperry Drilling

Owned by Halliburton Company

Halliburton's directional drilling product service line, providing rotary steerable systems, logging-while-drilling, and precision wellbore placement services.

oilfield-servicesdirectional-drillingrotary-steerable

Competitive Analysis

Market Positioning: Baroid competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Baroid

Looking for brands with different ownership structures? These similar brands are not owned by Halliburton Company, giving you alternative choices that support different corporate structures.

Baker HughesEnergy Utilities

Baker Hughes

Owned by Baker Hughes Company

Master brand of Baker Hughes Company, the global energy technology company providing oilfield services and industrial energy technology including LNG equipment and turbomachinery.

oilfield-servicesenergy-technologylng
Publicly Traded

Baker Hughes operates independently without a large parent corporation.

Adani PowerEnergy Utilities

Adani Power

Owned by Adani Group

India's largest private thermal power producer, operating approximately 17,550 megawatts of installed capacity across eight states, listed on NSE and BSE.

power-generationenergythermal-power
Privately Owned

Adani Power is privately owned, unlike Baroid which is under a publicly traded parent company.

NRGEnergy Utilities

NRG

Owned by NRG Energy, Inc.

Master retail energy brand of NRG Energy, Inc., covering electricity and natural gas services for residential, commercial, and industrial customers in competitive markets.

retail-energyelectricitynatural-gas
Publicly Traded

NRG operates independently without a large parent corporation.

PBF EnergyEnergy Utilities

PBF Energy

Owned by PBF Energy Inc.

Master brand of PBF Energy Inc., the independent petroleum refiner operating six US refineries producing unbranded transportation fuels.

petroleum-refiningfuelsenergy
Publicly Traded

PBF Energy operates independently without a large parent corporation.

Adani Green EnergyEnergy Utilities

Adani Green Energy

Owned by Adani Group

Adani Green Energy Limited (AGEL) is India's largest renewable energy company by installed capacity, listed on the National Stock Exchange and BSE. It develops, builds, and operates solar and wind power plants across India.

renewable-energysolarwind
Privately Owned

Adani Green Energy is privately owned, unlike Baroid which is under a publicly traded parent company.

CenexEnergy Utilities

Cenex

Owned by CHS Inc.

American fuel, lubricant, and convenience store brand owned by CHS Inc., the nation's largest farmer-owned cooperative, operating roughly 1,400 locations across 19 states.

fuelgas-stationsconvenience-stores
Privately Owned

Cenex is privately owned, unlike Baroid which is under a publicly traded parent company.

Halliburton Company Stock Information

Jobs at Halliburton Company

Latest News About Baroid

Related Articles About Baroid

View more articles
Regional Brands That Got Swallowed by Multinationals
Global

Regional Brands That Got Swallowed by Multinationals

La Serenissima is now Arcor/Danone. Innovist is now L'Oreal. Zabka is being bought by Couche-Tard for $8.6B. S Brands is now Wipro. Discover regional brands swallowed by multinationals. Explore our database.

Who Brands StaffSep 26, 2026
GlobalAcquisitionsBrand Ownership
Why Some Global Brands Have Different Names Abroad
Global

Why Some Global Brands Have Different Names Abroad

Lay's is Walkers in the UK. Burger King is Hungry Jack's in Australia. KFC is PFK in Quebec. Mr. Clean is Don Limpio in Spain. Discover why global brands have different names abroad. Explore our database.

Who Brands StaffSep 24, 2026
GlobalInternationalBrand Ownership
Brands That Mean Different Things in Different Countries
Global

Brands That Mean Different Things in Different Countries

Fila is premium in Taipei but budget in Europe. Muller yogurt means indulgence in Italy but health in Germany. Starbucks' Tank Day caused boycotts in Korea. Discover brands that mean different things in different countries. Explore our database.

Who Brands StaffSep 23, 2026
GlobalInternationalBrand Ownership
View more articles

People Also Searched

Discover popular brands and companies in the Energy & Utilities category and related searches from other users.

1PointFive
Brandcarbon-capture

1PointFive

Carbon capture subsidiary of Occidental Petroleum developing the STRATOS direct air capture facility and sequestration hubs in Texas.

Brand in Energy & Utilities
direct-air-captureccus
76
Brandfuel

76

76 is a classic American fuel brand owned by Phillips 66, famous for its orange ball logo, fronting branded gas stations primarily in the western United States.

Brand in Energy & Utilities
gasolineclassic-brand
Adani Green Energy
Brandrenewable-energy

Adani Green Energy

Adani Green Energy Limited (AGEL) is India's largest renewable energy company by installed capacity, listed on the National Stock Exchange and BSE. It develops, builds, and operates solar and wind power plants across India.

Brand in Energy & Utilities
solarwind
Browse All Energy & Utilities

Last reviewed: September 26, 2026 · Reviewed by Who Brands Editorial Team