
Baroid is Halliburton's drilling fluids product service line and one of the oldest continuously operating oilfield brands. Acquired by Halliburton in 1962, Baroid provides drilling fluid systems, performance additives, completion fluids, and solids control services to oil and gas producers worldwide. It operates within Halliburton's Drilling and Evaluation segment.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Baroid | Halliburton Company | Subsidiary |
Baroid's origins trace to 1925, when Baroid Sales Company formed to commercialize ground barite (a dense mineral) as a weighting agent for drilling mud, solving well blowout and cave-in problems in deeper drilling. The company name became synonymous with drilling fluids in the industry.
The company evolved into a full-service drilling fluids provider, developing the chemical additives, fluid formulations, and solids control equipment that modern drilling depends on. Baroid's role expanded as drilling reached deeper, hotter, and more complex formations.
Halliburton acquired Baroid in 1962, pairing its cementing heritage with drilling fluids capability. The combination under Halliburton created an integrated well construction service offering that neither had alone.
Through subsequent decades, Baroid remained the drilling fluids identity within Halliburton while the parent absorbed related capabilities including the Dresser-era additions. The brand's BaraLogic, Baraeco, and other product families continued to evolve through high-temperature, high-pressure drilling demands and environmentally compliant fluid systems.
Today Baroid provides drilling fluid systems, completion fluids, solids control equipment, and specialized additives across every major oil basin. Its engineered fluids are critical in complex wells including deepwater, extended-reach, and geothermal applications.
Is Halliburton publicly traded?
Yes. Halliburton Company trades on the New York Stock Exchange under the ticker HAL and is an S&P 500 component.
When was Halliburton founded?
Erle P. Halliburton founded the company in 1919 in Duncan, Oklahoma, around his patented well cementing method.
Who owns Halliburton?
Halliburton is a public company with institutional investors holding most shares. It is independently operated and not owned by another company.
What brands does Halliburton own?
Halliburton operates under a masterbrand with service line brands including Baroid (drilling fluids), Sperry Drilling (directional drilling), Landmark (software), Boots & Coots (well control), and Summit ESP (artificial lift).
What is Halliburton's revenue?
Halliburton reported total revenue of $22.18 billion for fiscal year 2025, down 3% from $22.94 billion in 2024, with operating income of $2.26 billion.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Baker Hughes | USA | 1907 | Market leader | Global | All-ages | |
| Halliburton | USA | 1978 | Market leader | Global | All Genders | |
| Halliburton | USA | 1919 | Market leader | Global | All Genders | |
| Halliburton | USA | 1929 | Market leader | Global | All Genders |
Energy UtilitiesOwned by Baker Hughes Company
Master brand of Baker Hughes Company, the global energy technology company providing oilfield services and industrial energy technology including LNG equipment and turbomachinery.
Energy UtilitiesOwned by Halliburton Company
Halliburton's well control and emergency response product service line, known for blowout control, well intervention, and pressure control services.
Energy UtilitiesOwned by Halliburton Company
Flagship oilfield services brand of Halliburton Company, founded in 1919 and a global leader in well completion and drilling services.
Energy UtilitiesOwned by Halliburton Company
Halliburton's directional drilling product service line, providing rotary steerable systems, logging-while-drilling, and precision wellbore placement services.
Market Positioning: Baroid competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Halliburton Company, giving you alternative choices that support different corporate structures.
Energy UtilitiesOwned by Baker Hughes Company
Master brand of Baker Hughes Company, the global energy technology company providing oilfield services and industrial energy technology including LNG equipment and turbomachinery.
Baker Hughes operates independently without a large parent corporation.
Energy UtilitiesOwned by Adani Group
India's largest private thermal power producer, operating approximately 17,550 megawatts of installed capacity across eight states, listed on NSE and BSE.
Adani Power is privately owned, unlike Baroid which is under a publicly traded parent company.
Energy UtilitiesOwned by NRG Energy, Inc.
Master retail energy brand of NRG Energy, Inc., covering electricity and natural gas services for residential, commercial, and industrial customers in competitive markets.
NRG operates independently without a large parent corporation.
Energy UtilitiesOwned by PBF Energy Inc.
Master brand of PBF Energy Inc., the independent petroleum refiner operating six US refineries producing unbranded transportation fuels.
PBF Energy operates independently without a large parent corporation.
Energy UtilitiesOwned by Adani Group
Adani Green Energy Limited (AGEL) is India's largest renewable energy company by installed capacity, listed on the National Stock Exchange and BSE. It develops, builds, and operates solar and wind power plants across India.
Adani Green Energy is privately owned, unlike Baroid which is under a publicly traded parent company.
Energy UtilitiesOwned by CHS Inc.
American fuel, lubricant, and convenience store brand owned by CHS Inc., the nation's largest farmer-owned cooperative, operating roughly 1,400 locations across 19 states.
Cenex is privately owned, unlike Baroid which is under a publicly traded parent company.
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