
WorldHotels (formerly BWH Hotels) owns 1 brand in our database. Browse the complete portfolio of WorldHotels (formerly BWH Hotels) subsidiaries and brands across various industries.
Company Type
private
Headquarters
Phoenix, Arizona, United States
Brand Portfolio
1 brands
Who owns WorldHotels?
WorldHotels is owned by its member hotels through a nonprofit cooperative structure. There are no public shareholders. Each member property holds one vote, and the company reinvests fees in brand services rather than paying dividends.
What happened to BWH Hotels and Best Western?
BWH Hotels renamed itself WorldHotels on October 27, 2026. The 18 individual hotel brands, including Best Western and Best Western Plus, keep their names. The change applies to the parent masterbrand and the unified WorldHotels Rewards loyalty program launching January 5, 2027.
Is WorldHotels publicly traded?
No. It is a member-owned cooperative and cannot be bought on any stock exchange. It is one of the few major hotel groups without public shareholders.
How many hotels does WorldHotels have?
The group reports more than 4,000 hotels across 18 brands in over 100 countries and territories, with roughly 3,920 operating properties as of 2026 and a pipeline of more than 400.
When was the company founded?
The cooperative began in 1946 as Best Western, a referral network of independent motels founded by Merrill K. Guertin. It incorporated as Best Western International in 1966, renamed itself BWH Hotels in 2021, and adopted the WorldHotels name in October 2026.
What is WorldHotels Rewards?
WorldHotels Rewards is the unified loyalty program launching January 5, 2027, merging Best Western Rewards and WorldHotels Rewards. It consolidates the group's roughly 62 million loyalty members into a single program with three tiers.
No competing brands found in the same categories. This could be because WorldHotels (formerly BWH Hotels)operates in unique market segments or we're still building our competitor database.
WorldHotels (formerly BWH Hotels) maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by WorldHotels (formerly BWH Hotels)provides valuable insights into market dynamics, product relationships, and corporate strategy.