All Brands Owned by Wizards of the Coast

Is Wizards of the Coast a subsidiary of another company?
Yes. Wizards of the Coast is a wholly owned subsidiary of Hasbro, Inc., which acquired it in September 1999 for approximately $325 million. It operates as the Wizards of the Coast and Digital Gaming segment within Hasbro's reporting structure and is not independently traded.

Is Wizards of the Coast publicly traded?
No, not separately. WotC is wholly owned by Hasbro, Inc., which trades on NASDAQ under ticker HAS. Investors gain exposure to WotC's results through Hasbro stock; the segment's performance is disclosed in Hasbro's quarterly reports.

When was Wizards of the Coast founded?
Wizards of the Coast was founded in 1990 by Peter Adkison near Seattle, Washington, initially publishing role-playing supplements. It launched Magic: The Gathering in 1993, acquired Dungeons & Dragons publisher TSR in 1997, and was itself acquired by Hasbro in 1999.

Who founded Wizards of the Coast?
Peter Adkison founded the company and served as CEO through its growth and the Hasbro acquisition. Richard Garfield designed Magic: The Gathering, the product that transformed the company, after pitching the game to Adkison in 1991.

What is Wizards of the Coast's market position?
WotC is the leading publisher in hobby gaming, with Magic: The Gathering as the world's largest Western trading card game approaching a $2 billion annual run rate in 2026, and Dungeons & Dragons as the dominant tabletop RPG. The segment produces the majority of Hasbro's operating profit.

Does Wizards of the Coast own Pokémon?
No. WotC published the Pokémon Trading Card Game in Western markets under license from 1998 to 2003, but never owned the property. The license moved to The Pokémon Company International in 2003, and Pokémon TCG is now a direct competitor to Magic.