Wix.com Ltd.

Is Wix.com Ltd. publicly traded?
Yes, Wix.com Ltd. is publicly traded on NASDAQ under the ticker symbol WIX. The company has been publicly traded since its IPO in 2013. Avishai Abrahami serves as Co-Founder and CEO, Nir Zohar serves as President and Co-Founder, and Lior Shemesh serves as CFO.

What is Wix's annual revenue?
For FY2025, Wix reported total revenue of $1.99 billion, up 13% year over year. GAAP net income was $50.6 million, or $0.88 per diluted share, while non-GAAP net income was $441.6 million, or $7.32 per diluted share. In Q2 2026, revenue reached $563 million, up 15% year over year, with total ARR of $1.963 billion.

What is Base44 and why did Wix acquire it?
Base44 is an AI vibe-coding platform that allows users to create software applications using natural language prompts. Wix acquired Base44 in 2025 for an initial $80 million, with total consideration exceeding $150 million due to performance-based earn-out payments. Base44 reached $100 million in ARR by March 2026 and $150 million by May 2026, making it one of the most successful AI acquisitions in recent years.

What is Wix Harmony?
Wix Harmony is an AI-powered website builder launched in 2025 that uses natural language prompts to create websites. Early performance has been better than expected, with improved conversion and monetization. Wix Harmony, combined with Base44, represents the company's strategic pivot toward AI-first product development.

What happened with Wix's workforce reduction?
In May 2026, Wix announced an organizational realignment that reduced its workforce by approximately 20%, or 1,000 employees, from approximately 5,000 to 4,300. The restructuring was driven by higher operating costs from the strengthening shekel against the dollar and the rapid adoption of AI tools. Wix expects $150 million in annual run-rate savings from the restructuring.

Why has Wix's stock declined?
Wix's stock has fallen nearly 50% since the beginning of 2026, reducing its market capitalization to approximately $2.4 billion. Factors include GAAP net losses in Q1 and Q2 2026 driven by AI costs, a poorly timed $1.6 billion share repurchase that drained cash reserves, and concerns about Base44 cannibalizing Wix's traditional partner business.

What is Base 1?
Base 1 is Base44's first proprietary large language model, launched in Q2 2026. It is designed to significantly reduce AI inference and computing costs, which are the largest expense associated with AI-native businesses. Wix expects Base44's non-GAAP gross margin to reach approximately 60% in the second half of 2026, up from near-zero at the beginning of the year.

What is Wix's 2026 outlook?
For FY2026, Wix expects revenue growth of slightly more than 10% and free cash flow of approximately $420 million, excluding acquisition and restructuring costs. The company expects Q3 revenue to grow at a low double-digit percentage rate and anticipates improved adjusted operating margins in the second half of 2026, helped by lower AI-related costs from the Base 1 LLM.

Wix.com Ltd. was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in Tel Aviv, Israel. The company was created to democratize web development by providing tools that allow anyone to create professional websites without coding knowledge. The initial Wix platform launched in 2008 with a drag-and-drop website editor.

The company went public on NASDAQ in 2013, trading under ticker WIX, providing capital for international expansion and product development. Throughout the 2010s, Wix expanded rapidly, adding e-commerce capabilities, mobile optimization, and app market integrations.

In the mid-2010s, Wix introduced Wix ADI (Artificial Design Intelligence), an AI-powered website builder that automatically creates websites based on user preferences. The company also launched Wix Studio, a professional platform for web designers and agencies.

In 2025, Wix acquired Base44, an AI vibe-coding platform founded by Maor Shlomo, for an initial $80 million. The acquisition has proven highly successful, with Base44 reaching $100 million in ARR by March 2026 and $150 million by May 2026. The total consideration for Base44 has exceeded $150 million due to performance-based earn-out payments, with an additional $41 million payable to Shlomo after Base44 exceeded performance targets.

Also in 2025, Wix launched Wix Harmony, an AI-powered website builder that uses natural language prompts to create websites. The company also completed a $1.6 billion share repurchase program, buying back 30% of its floating shares. Durable Capital Partners led a $250 million equity investment in Wix with an extended lockup.

In May 2026, Wix announced a major organizational realignment, reducing its workforce by approximately 20% (1,000 employees) from approximately 5,000 to 4,300. The restructuring was driven by higher operating costs from the strengthening of the shekel against the dollar, and the rapid adoption of AI tools changing how software is developed and sold. The company expects approximately $70 million in cost savings in FY2026 and approximately $150 million in annual run-rate savings.

In Q2 2026, Wix launched Base 1, Base44's first proprietary large language model, designed to significantly reduce AI computing and inference costs. The company expects Base44's non-GAAP gross margin to reach approximately 60% in the second half of 2026, up from near-zero at the beginning of the year.

Wix.com Ltd. publishes an annual ESG (Environmental, Social, and Governance) Report. The company's 2024 ESG Report, released in June 2025, includes year-over-year comparisons for Scope 1 and 2 greenhouse gas emissions and other environmental and social metrics. The report also includes Scope 3 greenhouse gas emissions related to cloud usage, providing a more comprehensive view of operational impact.

As a cloud-based software company, Wix's environmental footprint is primarily related to data center energy consumption and cloud infrastructure. The company has not publicly disclosed Science Based Targets initiative (SBTi) commitments as of the latest available information.

Wix has emphasized its commitment to supporting employees in regions experiencing ongoing conflict, particularly in Israel. The company has implemented safety and well-being measures for employees affected by regional conflicts. Wix has also recognized the transformative power of AI and its role in shaping a more efficient, inclusive, and innovative future.

The May 2026 workforce reduction of approximately 1,000 employees raised questions about the company's treatment of workers during its AI transformation. Wix estimated $30-35 million in pre-tax restructuring charges, primarily for severance and related benefit costs.

Wix's $1.6 billion share repurchase program, completed in early 2026, has proven poorly timed. The company financed the buyback using a significant portion of its cash reserves, reducing financing income generated by those holdings. Wix shares have fallen nearly 50% since the buyback was completed, reducing the company's market capitalization to approximately $2.4 billion, a four-year low.

The acquisition of Base44 has been highly successful in terms of revenue growth but has come at a significant cost. The initial $80 million acquisition price has grown to exceed $150 million due to performance-based earn-out payments, with an additional $41 million payable to founder Maor Shlomo after Base44 exceeded performance targets. The platform's high computing costs and aggressive marketing spending have pressured profitability, contributing to GAAP net losses of $57.5 million in Q1 2026 and $76.4 million in Q2 2026.

The May 2026 restructuring, which eliminated approximately 1,000 positions (20% of the workforce), was driven by higher operating costs from the strengthening shekel against the dollar and the rapid adoption of AI tools. The restructuring raised questions about the company's ability to balance AI investment with workforce stability.

Base44's success appears to be cannibalizing revenue from Wix's traditional partner business, as partners adopt Base44 at the expense of classic Wix products. This cannibalization effect has alarmed some investors and contributed to the stock's decline.

Wix also faces broader competitive risks from AI tools that enable users to create websites without using traditional website builders. The company's lack of deep enterprise system integration makes it more vulnerable to AI-driven disruption than companies embedded in mission-critical enterprise software.