All Brands Owned by Whirlpool Corporation

What brands does Whirlpool Corporation own?
Whirlpool Corporation owns eight major appliance brands: Whirlpool (mass-market), KitchenAid (premium kitchen), JennAir (luxury), Maytag (value-oriented), Amana (budget), Brastemp (Brazil), Consul (Brazil), and InSinkErator (garbage disposals). The company divested its EMEA major appliance business, including Indesit and Hotpoint, in April 2024, retaining a 25% stake in Beko Europe B.V.

Is Whirlpool Corporation publicly traded?
Yes, Whirlpool Corporation is publicly traded on the New York Stock Exchange under the ticker symbol WHR. The company has been publicly traded since 1956. Marc Bitzer serves as Chairman and CEO, and Roxanne Warner serves as Chief Financial Officer.

When was Whirlpool Corporation founded?
Whirlpool Corporation was founded in 1911 in Benton Harbor, Michigan, originally as the Upton Machine Company, producing electric motor-driven wringer washers. The company was renamed Whirlpool Corporation in 1950 and has over a century of experience in appliance manufacturing and innovation.

Where is Whirlpool Corporation headquartered?
Whirlpool Corporation is headquartered in Benton Harbor, Michigan, USA. The company operates 35 manufacturing and technology research centers across the United States, Mexico, and Brazil, with close to 90% of sales in the Americas.

What were Whirlpool's 2025 financial results?
In FY2025, Whirlpool reported net sales of $15.5 billion, down 6.5% from $16.6 billion in FY2024, primarily due to the EMEA divestiture and India deconsolidation. GAAP net earnings were $318 million, or $5.66 per diluted share, a significant improvement from a GAAP net loss of $323 million in FY2024. Ongoing EBIT was $729 million with a 4.7% margin, and ongoing EPS was $6.23.

What is Whirlpool's 2026 outlook?
In Q2 2026, Whirlpool revised its full-year 2026 guidance to net sales of approximately $15.0 billion, GAAP EPS of $2.25 to $2.75, and ongoing EPS of $2.50 to $3.00, reflecting increased interest expense from a new $2 billion ABL facility and $2 billion in secured bonds. The company expects cash provided by operating activities of approximately $700 million and free cash flow of over $300 million.

What are Whirlpool's main business segments?
Whirlpool operates through three segments: MDA North America ($10.2 billion in FY2025 net sales), MDA Latin America ($3.6 billion), and SDA Global ($1.7 billion). MDA North America is the largest segment, selling major appliances under the Whirlpool, KitchenAid, JennAir, Maytag, and Amana brands. SDA Global includes InSinkErator and KitchenAid small appliances.

How many employees does Whirlpool Corporation have?
Whirlpool Corporation employs approximately 41,000 people across 35 manufacturing and technology research centers. The company is a major employer in Benton Harbor, Michigan, and maintains significant employment across its manufacturing network in the United States, Mexico, and Brazil.