All Brands Owned by Vevo LLC

What is Vevo?

Vevo LLC is a private joint venture in New York City that operates the world's leading music video network. It distributes more than 1 million official music videos across YouTube and connected TV platforms and sells advertising against that inventory, reaching roughly 34 million viewers daily.

Is Vevo publicly traded?

No. Vevo is a private joint venture with no public stock. Its shareholders are its owner record labels and strategic investors including Alphabet and Abu Dhabi Media.

Who owns Vevo?

Vevo is majority owned by Universal Music Group, at about 49%, and Sony Music Entertainment. Warner Music Group, Alphabet, Abu Dhabi Media, BMG, and independent label groups Merlin Network, ONErpm, MNRK Music Group, and Vydia also hold equity.

When was Vevo founded?

Vevo launched on December 8, 2009, created by Universal Music Group and Sony Music Entertainment with Abu Dhabi Media as a founding investor. Google took a stake in 2013, and Warner Music joined the venture after licensing its catalog in 2016.

Who leads Vevo?

Natalie Gabathuler-Scully has been CEO since August 2024, promoted from EVP of global revenue, portfolio, and operations. She succeeded Alan Price, the former CFO who had led the company since 2018.

Does Vevo still run its own apps?

No. Vevo shut down its consumer-facing apps and destination site strategy in 2018 after failing to build a direct audience. It now distributes entirely through partner platforms, primarily YouTube and connected TV services including Roku, Pluto TV, and Samsung TV Plus.