
Verisure plc
World's largest provider of professionally monitored alarms for homes and small businesses, operating in 18 countries. Listed on Nasdaq Stockholm as VSURE since October 2025.
Company Type
public
Founded
1988
Headquarters
Versoix, Geneva, Switzerland
Stock
Nasdaq Stockholm: VSURE
Revenue
EUR 3.75 billion (FY2025)
Employees
Approximately 30,000
Primary Market
Europe
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What does Verisure own?
Verisure owns its operating subsidiaries in 18 countries, its proprietary alarm technology platform, and its monitoring infrastructure. Its brands are Verisure in 17 markets and ADT in Mexico, plus the Verisure PRO small-business line.
Is Verisure publicly traded?
Yes. Verisure plc has traded on Nasdaq Stockholm since October 8, 2025, under the ticker VSURE. The IPO valued the company at about 13.7 billion euros and raised approximately 3.1 billion euros in primary proceeds.
Who founded Verisure?
The business was founded in 1988 inside Swedish security group Securitas AB as a residential alarm unit, later named Securitas Direct. It was taken private by Hellman & Friedman and Bain Capital in 2011 and rebranded under the Verisure name.
Where is Verisure headquartered?
The group's operational headquarters is in Versoix, in the canton of Geneva, Switzerland. Verisure plc is legally registered in the United Kingdom and listed in Stockholm.
How many brands does Verisure own?
Verisure operates under one master brand in 17 of its 18 markets. The exception is Mexico, where the acquired operation retains the ADT name. Its product lines, including Verisure PRO, sit under the master brand.
Who owns Verisure?
Hellman & Friedman is the largest shareholder, holding about 43.7 percent through Aegis Lux 1A S.a r.l. Other holders include Eiffel Investment, Alba Investments, and Securholds Spain, with a free float of about 26 percent.
How many customers does Verisure have?
Verisure reported about 6.2 million protected customers at the end of fiscal 2025, adding roughly 873,000 new installations during the year. France and Spain are its largest markets.
History of Verisure plc
The group began inside Securitas AB, the Swedish security services giant, which launched a dedicated residential alarm unit in 1988. The business expanded into Spain early and took the name Securitas Direct in 1997, building a model of professionally installed alarms with paid monthly monitoring.
In 2011, private equity firms Hellman & Friedman and Bain Capital acquired the business from Securitas AB in a take-private transaction. The Verisure brand had launched in 2009 and replaced Securitas Direct across the group's markets. H&F became the majority shareholder in 2015 after buying out Bain's stake, and the company spent the following decade as one of Europe's largest private equity holdings.
Growth under private ownership was steady and international. The company added markets across Scandinavia, Western Europe, and Latin America, and invested in its own technology platform, including smart-home integration, video verification, and the Arlo camera partnership. By the early 2020s it passed five million customers.
In October 2025 the group returned to public markets as Verisure plc, listing on Nasdaq Stockholm at 13.25 euros per share. The offering raised about 3.1 billion euros in gross primary proceeds and valued the company at roughly 13.7 billion euros. Later in 2025 it entered Mexico by acquiring the local ADT operation, its 18th market. In 2026 the shares fell about a third, and in October 2026 Reuters reported that CVC was evaluating a possible take-private bid; no offer had been made as of November 2026.
Verisure plc Sustainability & Ethics
Verisure publishes an integrated annual report covering ESG matters, and its model has a natural social-benefit element: monitored protection for homes and vulnerable individuals. The group reports on workforce safety, data protection, and carbon footprint across its monitoring centers and vehicle fleet.
Independent ESG verification is limited. The company is not B Corp certified, and its sustainability claims rest primarily on its own integrated reporting rather than third-party certification. Data privacy is the most material ethics issue: the company holds household sensor and video data for 6.2 million customers and operates under GDPR in its European markets, where it reports compliance programs in each subsidiary.
Controversy, Regulation & Public Scrutiny
The most common scrutiny of Verisure concerns sales practices. Consumer organizations in several markets, including UFC-Que Choisir in France, have flagged aggressive door-to-door sales and contract terms across the alarm industry, and Verisure has been named in such coverage. The company states it has strengthened sales oversight and compliance processes.
The October 2026 Reuters report that CVC was evaluating a take-private bid generated governance questions about whether public shareholders would be bought out barely a year after the IPO. No bid had been made by November 2026, and Verisure and CVC declined comment. Hellman & Friedman retained its roughly 43.6 percent controlling stake.
Brands Owned by Verisure plc
Verisure plc owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Verisure plc
public · Founded 1988 · Versoix, Geneva, Switzerland
1
brands
Stock Information
Verisure plc Ownership: Pros & Cons
Advantages
- +Approximately 92 percent recurring revenue gives unusual earnings visibility.
- +Market leadership in 14 of 18 countries supports pricing power.
- +Subscription economics produce strong EBITDA margins and cash flow.
- +Scale of about 6.2 million customers creates large service-cost advantages.
Considerations
- -High leverage carried over from private equity ownership constrains flexibility.
- -Controlling private equity shareholder limits minority-investor influence.
- -Shares lost about a third of their value within a year of listing.
- -Possible take-private creates uncertainty for public market holders.
Frequently Asked Questions About Verisure plc
What does Verisure own?
Verisure owns its operating subsidiaries in 18 countries, its proprietary alarm technology platform, and its monitoring infrastructure. Its brands are Verisure in 17 markets and ADT in Mexico, plus the Verisure PRO small-business line.
Is Verisure publicly traded?
Yes. Verisure plc has traded on Nasdaq Stockholm since October 8, 2025, under the ticker VSURE. The IPO valued the company at about 13.7 billion euros and raised approximately 3.1 billion euros in primary proceeds.
Who founded Verisure?
The business was founded in 1988 inside Swedish security group Securitas AB as a residential alarm unit, later named Securitas Direct. It was taken private by Hellman & Friedman and Bain Capital in 2011 and rebranded under the Verisure name.
Where is Verisure headquartered?
The group's operational headquarters is in Versoix, in the canton of Geneva, Switzerland. Verisure plc is legally registered in the United Kingdom and listed in Stockholm.
How many brands does Verisure own?
Verisure operates under one master brand in 17 of its 18 markets. The exception is Mexico, where the acquired operation retains the ADT name. Its product lines, including Verisure PRO, sit under the master brand.
Who owns Verisure?
Hellman & Friedman is the largest shareholder, holding about 43.7 percent through Aegis Lux 1A S.a r.l. Other holders include Eiffel Investment, Alba Investments, and Securholds Spain, with a free float of about 26 percent.
How many customers does Verisure have?
Verisure reported about 6.2 million protected customers at the end of fiscal 2025, adding roughly 873,000 new installations during the year. France and Spain are its largest markets.





