All Brands Owned by Tupperware Brands Corporation
Tupperware Brands Corporation owns 1 brand in our database. Browse the complete portfolio of Tupperware Brands Corporation subsidiaries and brands across various industries.
Company Type
private
Headquarters
Orlando, Florida, USA
Brand Portfolio
1 brands
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About Tupperware Brands Corporation
Did Tupperware go bankrupt?
Yes, Tupperware Brands Corporation filed for Chapter 11 bankruptcy protection in September 2024. The company cited declining sales, high debt, and an inability to adapt its direct sales business model to the modern retail environment. The bankruptcy filing marked a significant moment for one of America's most iconic consumer brands.
Who founded Tupperware?
Tupperware was founded in 1946 by Earl Tupper in Leominster, Massachusetts. Tupper developed an innovative plastic material and airtight seal for food storage containers. Brownie Wise was instrumental in developing the home party direct sales model that made Tupperware a global success in the 1950s and 1960s.
What is Tupperware known for?
Tupperware is known for its airtight plastic food storage containers and for the "Tupperware party," a direct sales format in which independent consultants hosted home parties to demonstrate and sell Tupperware products. The brand became synonymous with plastic food storage and was a household name in more than 100 countries.
Where is Tupperware headquartered?
Tupperware Brands Corporation is headquartered in Orlando, Florida, USA. The company has operated from Orlando since the 1950s, when Brownie Wise established the direct sales organization in Florida. Tupperware operated in more than 100 countries at its peak.
Is Tupperware still in business?
Tupperware filed for Chapter 11 bankruptcy in September 2024. As of early 2026, the outcome of the bankruptcy proceedings was still being determined. The Tupperware brand may continue under new ownership following the bankruptcy process.
Who owns Tupperware?
Following its Chapter 11 bankruptcy filing in September 2024, Tupperware's ownership was subject to bankruptcy proceedings. Prior to the bankruptcy, Tupperware Brands Corporation was publicly listed on NYSE American under ticker TUP with a broad institutional and retail shareholder base.
Competitors to Tupperware Brands Corporation
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Sc Johnson | USA | 1968 | Mass Market | North America | All Genders | |
| Clorox | USA | 1963 | Mass Market | North America | Male |
Learn More About Competitors
Ziploc
Owned by S.C. Johnson & Son, Inc.
American brand of re-sealable zipper storage bags and containers owned by S.C. Johnson and Son, Inc., credited with inventing the resealable bag category over 50 years ago.
Glad
Owned by The Clorox Company
American food storage and waste management brand providing plastic wrap, food storage bags, containers, and trash bags for household and commercial use.
Competitive Analysis
Market Positioning: Tupperware Brands Corporation competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Tupperware Brands Corporation Brand Portfolio Overview
Tupperware Brands Corporation maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Household & Consumer Goods: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Tupperware Brands Corporationprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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