All Brands Owned by The Pokémon Company

Who owns The Pokémon Company?
The Pokémon Company is owned by three partner companies through a joint venture structure: Nintendo, Creatures Inc., and Game Freak. Nintendo is reported to hold approximately 32 percent ownership. No single partner has majority control. Nintendo also holds minority stakes in both Creatures Inc. and Game Freak, further aligning the partners' interests.

Is The Pokémon Company publicly traded?
No, The Pokémon Company is not publicly traded. It operates as a privately held joint venture between three companies. However, the company is required to publish certain financial results in the Japanese government gazette (Kanpo) due to its size, which is how its record FY2026 financials became public.

What is The Pokémon Company's revenue?
For the fiscal year ended February 28, 2026, The Pokémon Company reported net sales of 531.4 billion yen (approximately $3.3 billion), operating profit of 144 billion yen (approximately $900 million), and net profit of 120 billion yen (approximately $750 million). All three figures were record highs, with net profit increasing 70.7 percent year-over-year.

When was The Pokémon Company founded?
The Pokémon Company was founded in April 1998 as Pokémon Center Co., Ltd., initially to operate Pokémon Center retail stores in Japan. The company expanded its mission in October 2000 to cover the entire Pokémon franchise and rebranded to The Pokémon Company.

Who is the CEO of The Pokémon Company?
Tsunekazu Ishihara has served as President and CEO of The Pokémon Company since its founding in 1998. He previously worked at Creatures Inc. and was instrumental in establishing the joint venture structure between Nintendo, Creatures Inc., and Game Freak.

What are The Pokémon Company's most successful products?
The Pokémon franchise's most successful products include the mainline video game series (over 480 million units sold lifetime), the Pokémon Trading Card Game (the best-selling TCG globally), Pokémon GO (over $6 billion in lifetime revenue), Pokémon TCG Pocket (200 million downloads), and Pokémon Sleep ($234.9 million in three years). Pokémon Legends: Z-A, released in October 2025, sold over 12.79 million units combined.

Where is The Pokémon Company headquartered?
The Pokémon Company is headquartered in Roppongi Hills Mori Tower in Minato, Tokyo, Japan. The company's international subsidiary, The Pokémon Company International, is headquartered in Bellevue, Washington, USA, and handles operations outside Asia.

What is the highest-grossing media franchise?
Pokémon is widely recognized as the highest-grossing media franchise in history, with estimated cumulative revenue exceeding $150 billion across all product categories since 1996. This includes video games, trading cards, merchandise, anime, films, and mobile apps.