All Brands Owned by Specialized Bicycle Components, Inc.

What does Specialized Bicycle Components own?

The company owns the Specialized brand and its sub-brands: S-Works for top-tier racing products, Turbo for e-bikes, Roval for wheels, and Body Geometry for fit-driven components and apparel. It sells through a global dealer network, company stores, and e-commerce in more than 100 countries.

Is Specialized Bicycle Components publicly traded?

No. The company is privately held by founder Mike Sinyard, who owns the majority, and Merida Industry, which holds 35 percent. It has never listed shares publicly, and no IPO plans have been announced.

Who founded Specialized Bicycle Components?

Mike Sinyard founded the company in 1974 in San Jose, California, funding it by selling his Volkswagen bus for $1,500. He remains majority owner and returned as CEO in 2025 after a period of external leadership.

Where is Specialized Bicycle Components headquartered?

The company is headquartered at 15130 Concord Circle in Morgan Hill, California, in the southern Bay Area. The campus houses design, engineering, marketing, and the company's proprietary wind tunnel.

How many employees does Specialized have?

Approximately 2,500 people work for Specialized globally, based on PitchBook and LinkedIn estimates. The company consolidated staff to its Morgan Hill headquarters during the 2025 restructuring that closed its Colorado offices.

Who owns Specialized Bicycle Components?

Founder Mike Sinyard owns the majority of the company, and Taiwanese manufacturer Merida Industry owns 35 percent. There are no other significant shareholders, and the company has never accepted outside control.