Social Gloves

Is Social Gloves still operating?
No. Social Gloves has been dormant since September 2022 and has staged no events since. Austin McBroom now fights under other promotions.

Is Social Gloves publicly traded?
No. It is privately owned by Austin McBroom and has never been publicly traded.

Who owns Social Gloves?
YouTuber Austin McBroom owns Social Gloves. LiveOne was the first event's broadcast partner but held no ownership.

When was Social Gloves founded?
Social Gloves was founded in 2021 and staged its first event, Battle of the Platforms, in June 2021.

Why did Social Gloves collapse?
The first event's proceeds were disputed between McBroom and LiveOne, fighters went unpaid, lawsuits followed, and McBroom's entity reportedly filed for bankruptcy. The 2022 sequel underperformed and was the last event.

How many events did Social Gloves stage?
Two: Battle of the Platforms in June 2021 and Social Gloves 2 in September 2022.

Austin McBroom founded Social Gloves in 2021 to capitalize on the emerging influencer boxing market. His concept, YouTube creators versus TikTok creators, gave the promotion a ready-made rivalry narrative that drove mainstream attention beyond boxing audiences.

The June 12, 2021 Battle of the Platforms at Miami's Hard Rock Stadium was the promotion's high point. McBroom headlined with a third-round TKO over TikTok's Bryce Hall on a card featuring YouTube and TikTok fighters plus performances by DJ Khaled, Lil Baby, Migos, and Trippie Redd. Investors in the event included Lil Baby and NBA star James Harden, and the production drew substantial pay-per-view sales.

The event's aftermath collapsed into financial and legal chaos. McBroom and LiveOne, which distributed the pay-per-view, disputed proceeds; fighters including Tayler Holder reported non-payment and sued; and LiveOne filed a $100 million defamation countersuit. Settlements reached in late 2021 and early 2022 required LiveOne to pay $3 million to event payees, while McBroom's Social Gloves entity reportedly filed for bankruptcy.

Social Gloves 2 followed on September 10, 2022, at Los Angeles's Banc of California Stadium, headlined by McBroom's fourth-round knockout loss to AnEsonGib in their rematch. The card drew far less attention than the first and proved to be the promotion's final event.

Since 2022, the company has been dormant, with McBroom continuing to fight under other promotions rather than reviving his own.

The company's defining controversy was its post-event financial collapse. Fighter non-payment claims, Tayler Holder's lawsuit over his purse, and the LiveOne-McBroom litigation generated sustained negative coverage, resolved through settlements rather than court judgments.

The reported bankruptcy filing of McBroom's entity cemented the promotion's reputation for financial recklessness, making it a reference point whenever influencer boxing promoter solvency is questioned.

No regulatory action against the company resulted from the disputes, which were resolved in civil settlements.