All Brands Owned by Serta Simmons Bedding LLC

Who owns Serta Simmons Bedding?

Serta Simmons Bedding is a private company owned by creditors and equity holders who received ownership stakes through the 2023 bankruptcy restructuring. Before the bankruptcy, Ares Management and Ontario Teachers Pension Plan were the primary owners. The specific identities and ownership percentages of the post-bankruptcy equity holders have not been fully disclosed. SSB is not publicly traded.

Did Serta Simmons Bedding go bankrupt?

Yes. SSB filed for Chapter 11 bankruptcy protection in January 2023 in the US Bankruptcy Court for the Southern District of Texas. The filing was prepackaged, meaning the company had negotiated restructuring terms with creditors beforehand. SSB emerged from bankruptcy on June 29, 2023, with funded debt reduced from approximately $1.9 billion to approximately $315 million.

What brands does Serta Simmons Bedding own?

SSB owns and manages Serta, Beautyrest, Simmons, Tuft and Needle, and Beauty Sleep. Serta has five independent licensees in addition to SSB's own production. Beautyrest is owned and managed directly by SSB. Tuft and Needle was added through a 2018 merger and operates as a direct-to-consumer brand. The portfolio covers mass-market, premium, and value price tiers.

How much revenue does Serta Simmons Bedding generate?

SSB reported sales of $2.4 billion in the year ending June 30, 2022, as disclosed in bankruptcy filings. Following the restructuring, the company has not publicly disclosed updated revenue figures. Because SSB is private, it does not file regular financial reports with the SEC. Revenue estimates from third-party data providers may vary.

Where is Serta Simmons Bedding headquartered?

SSB is headquartered at 2451 Industry Avenue, Doraville, Georgia 30360, near Atlanta. The company also maintains an office in Atlanta. Manufacturing facilities are located across the United States. The Doraville headquarters houses the primary executive and administrative functions.

Is Serta the same as Serta Simmons Bedding?

Serta is a brand owned by Serta Simmons Bedding. SSB is the corporate entity that owns and manages Serta, along with Beautyrest, Simmons, Tuft and Needle, and other brands. Serta was founded in 1931 and operates through SSB's manufacturing and five independent licensees. The Serta brand is one component of the larger SSB portfolio.

How many people does Serta Simmons Bedding employ?

SSB employed approximately 3,600 people at the time of its January 2023 bankruptcy filing. As of 2025, the workforce was approximately 794. The reduction reflects facility consolidation, operational restructuring, and changes implemented during and after the Chapter 11 process. The company's workforce is distributed across the United States and several other countries.