All Brands Owned by Sazerac Company, Inc.

What does Sazerac own?
Sazerac owns more than 525 spirits brands, including Buffalo Trace, Eagle Rare, Blanton's, Pappy Van Winkle, W.L. Weller, E.H. Taylor Jr., George T. Stagg, 1792 Ridgemont Reserve, Fireball Cinnamon Whisky, Southern Comfort, BuzzBallz, Svedka Vodka, Wheatley Vodka, Myers's Rum, Parrot Bay, Tequila Rose, Goldschläger, Tuaca, 99 Brand, Dr. McGillicuddy's, Peychaud's Bitters, Paul John Indian Single Malt, and the pending acquisition of Au Vodka. Over 215 brands have been acquired since 1989.

Is Sazerac publicly traded?
No. Sazerac is a privately held company controlled by the Goldring family. It is not listed on any stock exchange and does not publicly disclose audited financial results. Net sales figures are provided by the company to media outlets including Forbes.

Who founded Sazerac?
The Sazerac Coffee House was established in 1850 in New Orleans. Thomas H. Handy purchased the coffee house in 1869 and built the business that was formally organized as the Sazerac Company in 1919. The modern company was built under the leadership of William Goldring, who acquired control in the 1980s.

Where is Sazerac headquartered?
Sazerac is co-headquartered in Louisville, Kentucky and Metairie, Louisiana, both in the United States. The Louisville office oversees bourbon and American whiskey operations, including Buffalo Trace Distillery in Frankfort, Kentucky. The Metairie office oversees New Orleans heritage brands.

How many brands does Sazerac own?
Sazerac owns more than 525 brands worldwide, with over 215 brands acquired since 1989. The portfolio spans bourbon, American whiskey, rye, vodka, rum, liqueurs, ready-to-drink cocktails, tequila, cognac, and bitters.

Who owns Sazerac?
Sazerac is owned by the Goldring family. William Goldring serves as Chairman. The family has owned the company since the 1980s and has reinvested profits into production capacity and brand acquisitions rather than pursuing a public listing.

Has Sazerac made major acquisitions recently?
Yes. Sazerac acquired BuzzBallz for approximately US$1 billion in 2024, Svedka Vodka from Constellation Brands for approximately US$400 million in 2025, and signed a binding agreement to acquire Au Vodka for a reported valuation of approximately £500 million in August 2026. The company was also reported to have made a US$15 billion bid for Brown-Forman in 2026, though this remains unconfirmed.

What is Sazerac's revenue?
Sazerac reported net sales exceeding US$6 billion on a trailing twelve months basis ending December 2025, according to figures the company provided to Forbes in May 2026. The company employs more than 8,000 people worldwide.