All Brands Owned by Rubbermaid
Rubbermaid owns 1 brand in our database. Browse the complete portfolio of Rubbermaid subsidiaries and brands across various industries.
Company Type
private
Headquarters
Atlanta, Georgia, USA
Brand Portfolio
1 brands
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About Rubbermaid
Who owns Rubbermaid?
Rubbermaid is owned by Newell Brands, Inc. (NASDAQ: NWL), a consumer goods company headquartered in Atlanta, Georgia. Newell Brands acquired Rubbermaid through its 1999 merger with Rubbermaid Incorporated for approximately $5.8 billion. Newell Brands also owns Sharpie, Coleman, Yankee Candle, and numerous other consumer brands.
Who founded Rubbermaid?
Rubbermaid was founded in 1933 in Wooster, Ohio by James R. Caldwell, who purchased the Wooster Rubber Company and began producing rubber household products. The company's first product was a rubber dustpan. The name "Rubbermaid" was coined to reflect the rubber material and the household applications of the products.
What does Rubbermaid make?
Rubbermaid makes plastic storage containers (Brilliance, Roughneck), cleaning tools (Reveal mops and brooms), outdoor storage, laundry products, and commercial cleaning equipment (through Rubbermaid Commercial Products). The brand's products are sold through mass merchandisers, home improvement retailers, grocery stores, and commercial distributors.
Where is Rubbermaid headquartered?
Rubbermaid's parent company, Newell Brands, is headquartered in Atlanta, Georgia, USA. Rubbermaid's original headquarters were in Wooster, Ohio, where the company was founded in 1933. Rubbermaid products are manufactured in the United States and other countries.
Is Rubbermaid publicly traded?
Rubbermaid itself is not publicly traded. It is a brand owned by Newell Brands, Inc. (NASDAQ: NWL), which is publicly listed on NASDAQ. Newell Brands also owns Sharpie, Paper Mate, Coleman, Yankee Candle, and numerous other consumer brands.
What is Rubbermaid Commercial Products?
Rubbermaid Commercial Products (RCP) is a division of Rubbermaid that produces commercial-grade cleaning carts, waste containers, food storage, and other equipment for foodservice, healthcare, hospitality, education, and other commercial customers. RCP products are sold through commercial distributors and direct sales channels rather than retail stores.
Competitors to Rubbermaid
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Clorox | USA | 1963 | Mass market | Global | All-ages |
Learn More About Competitors
Competitive Analysis
Market Positioning: Rubbermaid competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Rubbermaid Brand Portfolio Overview
Rubbermaid maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Household & Consumer Goods: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Rubbermaidprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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