RE/MAX Holdings

Is RE/MAX Holdings publicly traded?

Yes, RE/MAX Holdings is publicly traded on the New York Stock Exchange under ticker RMAX. The company has been publicly traded since its initial public offering in 2013. Shares are widely held by institutional and individual investors with no single controlling shareholder. The company reports quarterly financial results to the SEC.

Who founded RE/MAX?

RE/MAX was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. The couple created a new real estate franchise model that attracted experienced agents by offering them higher commission splits in exchange for paying their own expenses and a monthly franchise fee. This model differentiated RE/MAX from traditional brokerages and became the foundation for one of the world's largest real estate franchise networks.

What is RE/MAX's revenue?

RE/MAX reported FY2025 total revenue of $291.6 million, down 5.2% from FY2024. Revenue excluding Marketing Funds was $218.8 million. Adjusted EBITDA was $93.7 million with a margin of 32.1%, and net income was $8.2 million. In Q2 2026, total revenue was $68.5 million, down 5.8% from Q2 2025. The revenue decline reflects the third consecutive year of a historically tough housing market and modifications to the company's fee models.

How many agents does RE/MAX have?

RE/MAX had 149,267 total agents as of Q2 2026, up 1.5% year over year. This includes 47,170 agents in the U.S. (down 5.0%), 25,798 in Canada (up 3.3%), and 76,299 outside the U.S. and Canada (up 5.3%). Agents operate in nearly 8,500 offices across over 120 countries and territories. International agents now exceed U.S. and Canada combined, reflecting the company's global growth strategy.

What brands does RE/MAX own?

RE/MAX Holdings owns RE/MAX (residential real estate franchise), RE/MAX Commercial (commercial real estate services), Motto Mortgage (the first and only national mortgage brokerage franchise brand in the U.S.), and booj (real estate technology and digital marketing services). The company operates through three reportable segments: Real Estate, Mortgage, and Marketing Funds.

What is Motto Mortgage?

Motto Mortgage is the first and only national mortgage brokerage franchise brand in the United States. Acquired by RE/MAX Holdings in 2018, Motto Mortgage franchises mortgage brokerage offices that connect borrowers with lenders. Motto franchisees pay continuing franchise fees based on the number of open offices. The Mortgage segment also earns mortgage loan processing revenue.

Who is the CEO of RE/MAX Holdings?

Erik Carlson serves as CEO of RE/MAX Holdings. Under his leadership, the company has focused on agent recruitment and retention, global expansion, and modifications to its fee models through the Aspire and Ascend programs. In January 2026, the company reported the largest conversion in its history, with nearly 1,200 agents joining the RE/MAX brand in Canada.

RE/MAX was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. The company was established with a revolutionary real estate concept: agents would keep a larger share of their commissions in exchange for paying their own office expenses and a monthly franchise fee. This model attracted experienced, productive agents and differentiated RE/MAX from traditional brokerages.

Throughout the 1970s and 1980s, RE/MAX expanded rapidly across the United States. The company's "Above the Crowd" hot air balloon logo became an iconic symbol of the brand, representing the company's commitment to helping agents rise above the competition.

In the 1990s, RE/MAX began its international expansion, opening franchises in Canada, Europe, and other international markets. The franchise model proved adaptable to different real estate markets and regulatory environments.

RE/MAX went public in 2013, trading on the NYSE under ticker RMAX. The IPO provided capital for further expansion and technology investment.

In 2018, RE/MAX Holdings acquired Motto Mortgage, the first and only national mortgage brokerage franchise brand in the U.S. This acquisition diversified RE/MAX's business beyond real estate brokerage into mortgage services.

In recent years, RE/MAX has focused on digital transformation, agent recruitment, and expanding its global footprint. The company has faced headwinds from a challenging housing market, with 2025 marking the third consecutive year of historically tough conditions in the United States and Canada. Despite these challenges, total global agent count has continued to grow, reaching 149,267 by Q2 2026, driven by international growth outside the U.S. and Canada.

In 2025 and 2026, RE/MAX introduced modifications to its standard fee models through the Aspire and Ascend programs. These programs have affected revenue recognition patterns but are designed to support agent recruitment and retention. In January 2026, the company reported the largest conversion in its history, with nearly 1,200 agents led by visionary entrepreneurs choosing to join the RE/MAX brand in Canada.

RE/MAX Holdings is not a Certified B Corporation and does not hold specific third-party sustainability certifications. The company's environmental footprint is relatively small, consisting primarily of corporate offices and digital infrastructure.

The company's primary ethical considerations relate to fair housing and non-discrimination in real estate. RE/MAX agents are subject to fair housing laws and regulations, and the company provides training on non-discrimination and ethical practices. The real estate industry as a whole has faced scrutiny over housing discrimination, and RE/MAX has implemented policies and training programs to promote fair housing practices.

The Motto Mortgage business is subject to mortgage lending regulations, including the Truth in Lending Act and other consumer protection laws. Mortgage brokers must comply with licensing requirements and disclosure obligations.

RE/MAX Holdings faces regulatory scrutiny across several areas. The real estate industry has been subject to significant regulatory attention, particularly regarding commission structures. In 2024, the National Association of Realtors (NAR) agreed to a settlement that changed how real estate commissions are disclosed and negotiated, following lawsuits alleging that commission sharing practices inflated consumer costs. RE/MAX was also involved in related litigation and agreed to settlement terms. These changes have altered the real estate brokerage landscape and may affect agent compensation and recruitment.

The company's franchise model creates a complex legal relationship with franchisees. Franchise agreements govern the terms of the relationship, including fees, territory rights, and operational standards. Disputes with franchisees can arise over these terms, though RE/MAX has generally maintained stable franchisee relationships.

The housing market's sensitivity to interest rates and economic conditions creates cyclical pressure on the business. The three-year downturn in the U.S. and Canada housing market has reduced agent counts and revenue, testing the resilience of the franchise model.