RE/MAX Holdings
American real estate company operating a global franchise network of real estate brokerage offices and residential property sales.
Company Type
public
Founded
1973
Headquarters
Denver, Colorado, USA
Stock
NYSE: RMAX
Revenue
approximately $390 million (FY2024)
Employees
Approximately 1,700 (corporate; franchise network much larger)
Primary Market
Global
About RE/MAX Holdings
RE/MAX Holdings operates as one of the world's largest real estate franchise networks with over 140,000 agents in more than 110 countries. The company operates primarily through a franchise model, with independent brokerage owners operating under the RE/MAX brand.
The company's business model generates revenue through franchise fees, monthly dues, and other services provided to franchise offices and agents. RE/MAX also generates revenue from ancillary services including mortgage origination, title services, and technology solutions.
RE/MAX Holdings employs approximately 9,000 people worldwide, with its headquarters in Denver, Colorado, and major operations across North America, Europe, Asia, and Latin America. The company continues to invest in technology platforms, agent training, and franchise support services.
History of RE/MAX Holdings
RE/MAX Holdings was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. The company was established with a revolutionary real estate concept: agents would keep a larger share of their commissions in exchange for paying their own office expenses and a monthly franchise fee. This model attracted experienced, productive agents and differentiated RE/MAX from traditional brokerages.
Throughout the 1970s and 1980s, RE/MAX expanded rapidly across the United States, establishing a network of franchise offices. The company's "Above the Crowd" hot air balloon logo became an iconic symbol of the brand, representing the company's commitment to helping agents rise above the competition.
In the 1990s, RE/MAX began its international expansion, opening franchises in Canada, Europe, and other international markets. The company's franchise model proved adaptable to different real estate markets and regulatory environments.
Throughout the 2000s and 2010s, RE/MAX continued its global expansion while investing in technology and real estate services. The company went public in 2013, trading on the NYSE under ticker RMAX, providing capital for further expansion and technology investment.
In recent years, RE/MAX has focused on digital transformation, mortgage services, and expanding its commercial real estate offerings. The company has adapted to changing real estate market conditions while maintaining its franchise-focused business model.
Brands Owned by RE/MAX Holdings
RE/MAX Holdings owns 0 brands in our database.
Stock Information
RE/MAX Holdings Ownership: Pros & Cons
Advantages
- +Global franchise network providing extensive market reach and brand recognition
- +Established business model with proven success across multiple markets
- +Diversified revenue streams from franchise fees and ancillary services
- +Strong agent productivity and experience levels compared to industry averages
- +Adaptability to different real estate market conditions and regulatory environments
Considerations
- -Dependence on real estate market conditions and housing transaction volumes
- -Competition from other franchise networks and independent brokerages
- -Regulatory challenges across multiple international markets
- -Need to balance franchise support with technological innovation
- -Market sensitivity to interest rates and economic conditions affecting real estate
Frequently Asked Questions About RE/MAX Holdings
Is RE/MAX Holdings owned by another company?
No, RE/MAX Holdings is an independent, publicly traded company with no parent organization. The company operates independently with shares traded on the New York Stock Exchange under the ticker symbol RMAX.
Is RE/MAX Holdings publicly traded?
Yes, RE/MAX Holdings is publicly traded on the New York Stock Exchange under ticker RMAX. The company has been publicly traded since its initial public offering in 2013.
When was RE/MAX Holdings founded?
RE/MAX Holdings was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. The company was established with a revolutionary franchise model that allowed agents to keep more of their commissions.
Who founded RE/MAX Holdings?
RE/MAX Holdings was founded by Dave and Gail Liniger. The couple created a new real estate franchise model that attracted experienced agents by offering them higher commission splits in exchange for paying their own expenses.
What is RE/MAX Holdings' market position?
RE/MAX Holdings holds a leading position in the global real estate franchise market with over 140,000 agents in more than 110 countries. The company competes with other major franchise networks like Keller Williams and Coldwell Banker while maintaining strong agent productivity and brand recognition.
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