Asana, Inc.

Who owns Asana?
Asana is publicly traded on NYSE under ticker ASAN. Co-founder Dustin Moskovitz is the largest individual shareholder and serves as Chair of the Board. The company has a dual-class share structure that gives insiders disproportionate voting power.

Who founded Asana?
Asana was founded in 2008 by Dustin Moskovitz (Facebook co-founder and first CTO) and Justin Rosenstein (former engineering lead at Facebook and Google).

Is Asana publicly traded?
Yes, Asana trades on NYSE under ticker ASAN (also on LTSE: ASAN). The company went public through a direct listing in September 2020.

What is Asana's revenue?
Asana reported FY2026 revenue of $790.8 million (ended January 31, 2026), up 9% year over year. Non-GAAP operating income was $56.7 million with 7% margin, the company's first full year of non-GAAP profitability. FY2027 guidance is $850 to $858 million.

Who is Asana's CEO?
Dan Rogers serves as CEO, appointed in Q2 FY2026 (quarter ended July 31, 2025). He succeeded co-founder Dustin Moskovitz, who transitioned to Chair of the Board.

What is Asana AI Studio?
AI Studio is Asana's no-code AI workflow builder, launched in 2025. It allows organizations to inject AI directly into their processes to unlock productivity gains. AI Studio surpassed $1 million in ARR in its first quarter of general availability and more than doubled ARR quarter over quarter in Q2 FY2026. The company also launched AI Studio Plus, Smart Workflow Gallery, and announced AI Teammates in Q3 FY2026.

How many customers does Asana have?
Asana serves more than 150,000 paying customers globally, including more than 85% of the Fortune 100. Customers spending $100K or more annually grew 19% year over year as of Q2 FY2026.

Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. Moskovitz was a co-founder of Facebook and its first CTO. Rosenstein was an engineering lead at Facebook and Google. The two met at Facebook and shared a frustration with the inefficiency of workplace coordination, particularly the reliance on email for project management.

The founders left Facebook to start Asana, named after a yoga term for a posture or pose, reflecting their vision of a platform that helps teams work in harmony. The company operated in stealth mode for several years, developing its platform before launching commercially in April 2012.

Asana raised successive funding rounds as it grew: $28 million in Series B (2012), $50 million in Series C (2014), $75 million in Series D (2016), and $75 million in Series E (2018). The company reached a $1.5 billion valuation in 2018.

Asana went public through a direct listing on NYSE in September 2020, achieving a valuation of approximately $5.5 billion on its first day of trading. Unlike a traditional IPO, a direct listing does not raise new capital; existing shareholders sell their shares directly to the public.

Following its public listing, Asana continued to grow its revenue and customer base. The company expanded its platform with new features including Asana Goals, Asana Portfolios, and Asana Automation. In 2024, Moskovitz transitioned from CEO to Executive Chair.

In 2025, Asana launched AI Studio, a no-code AI workflow builder that allows organizations to inject AI directly into their processes. AI Studio surpassed $1 million in annual recurring revenue (ARR) in its first quarter of general availability (Q1 FY2026) and more than doubled its ARR quarter over quarter in Q2 FY2026. The company also launched Smart Workflow Gallery, AI Studio Plus, and announced AI Teammates in Q3 FY2026.

Dan Rogers was appointed CEO in Q2 FY2026, bringing experience scaling SaaS companies. Moskovitz transitioned to Chair of the Board. Arnab Bose was appointed Chief Product Officer in Q3 FY2026 to accelerate product innovation.

For FY2026, Asana reported revenue of $790.8 million, up 9% year over year, achieving its first full year of non-GAAP profitability. The board authorized an additional $160 million for share repurchases, bringing total authorization to approximately $200 million.

Asana has implemented sustainability initiatives focused on environmental responsibility, remote work enablement, and ethical business practices. The company has committed to halving carbon emissions by the end of 2025 and striving for near-zero emissions by 2030, specifically targeting Scope 3 emissions. Asana's AB 1305 Carbon Neutrality Statement for FY25 demonstrates proactive climate action.

Cloud computing sustainability initiatives include carbon-neutral cloud infrastructure and remote work solutions that reduce the environmental impact of traditional office operations. Asana's platform enables distributed work patterns that reduce commuting emissions and office energy consumption.

ESG reporting transparency includes comprehensive reporting following Sustainability Accounting Standards Board (SASB) Standards for Software and IT Services, Global Reporting Initiative (GRI) Standards, and Task Force on Climate-related Financial Disclosures (TCFD) recommendations. The company publishes an annual ESG report.

Data privacy and security represent critical components of Asana's ethical framework. The company maintains comprehensive security practices to protect user data. In 2024, Asana addressed a security incident involving an experimental MCP server exposure that affected personally identifiable information and protected health information. The company demonstrated commitment to transparency and rapid response to security challenges.

Asana maintains ethical AI principles for its platform development, with AI Studio designed to provide controls and checkpoints for AI-powered workflows. The company's AI Teammates include context-aware controls to ensure responsible AI deployment.

• Great Place to Work Certification: Multiple years of recognition for workplace culture and employee satisfaction
• Fortune Best Workplaces for Millennials: Recognition for workplace culture and employee development programs
• Glassdoor Best Places to Work: High ratings from employees for workplace culture and leadership
• Forbes Cloud 100: Recognition as one of the top private cloud companies (prior to public listing)
• Fast Company Most Innovative Companies: Recognition for workplace collaboration technology innovation
• Inc. Best Workplaces: Recognition for company culture and employee benefits

Asana has faced questions from investors regarding its path to GAAP profitability. The company reported a GAAP operating loss of $197.3 million in FY2026, an improvement from $266.7 million in FY2025. Asana achieved its first full year of non-GAAP operating profitability in FY2026, with non-GAAP operating income of $56.7 million. The accumulated deficit was $1,828.5 million as of January 31, 2025.

Asana's dual-class share structure gives Moskovitz and other insiders disproportionate voting power relative to their economic ownership, which some governance advocates have criticized as limiting shareholder accountability.

A data security incident involving an experimental MCP server exposure was detected in August 2024 and disclosed later that month. The incident compromised personally identifiable information and protected health information. Investigation continued until early May 2025 to determine affected parties, highlighting the complexity of modern security incident response.

Competitive pressures in the collaboration software market have intensified, particularly from monday.com, ClickUp, and Microsoft. Asana's premium pricing model has drawn scrutiny from analysts noting that elevated pricing continues into advanced tiers.

CEO transition in 2025 introduced leadership uncertainty, with Dan Rogers appointed as CEO in Q2 FY2026 succeeding co-founder Dustin Moskovitz. However, Q2 and Q3 FY2026 results under Rogers showed continued revenue growth and margin expansion.