Asana, Inc.
American software company providing work management platform designed to help teams organize, track, and manage their work.
Company Type
public
Founded
2008
Headquarters
San Francisco, California, USA
Stock
NASDAQ: ASAN
About Asana, Inc.
Who owns Asana?
Asana is publicly traded on NASDAQ under ticker ASAN. Co-founder Dustin Moskovitz is the largest individual shareholder with approximately 26% of shares. Moskovitz serves as Executive Chair.
Asana is publicly traded on NASDAQ under ticker ASAN. Co-founder Dustin Moskovitz is the largest individual shareholder with approximately 26% of shares. Moskovitz serves as Executive Chair.
Who founded Asana?
Asana was founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein (former engineering lead at Facebook and Google).
Asana was founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein (former engineering lead at Facebook and Google).
Is Asana publicly traded?
Yes, Asana is publicly traded on NASDAQ under ticker ASAN. The company went public through a direct listing in September 2020.
Yes, Asana is publicly traded on NASDAQ under ticker ASAN. The company went public through a direct listing in September 2020.
How much revenue does Asana make?
Asana reported revenue of approximately $723 million for fiscal year 2025 (ending January 2025), representing approximately 10% year-over-year growth.
Asana reported revenue of approximately $723 million for fiscal year 2025 (ending January 2025), representing approximately 10% year-over-year growth.
What is Asana used for?
Asana is a work management platform used for project management, task tracking, team collaboration, workflow automation, and strategic goal management. It serves more than 150,000 paying customers globally, including more than 85% of the Fortune 100.
Asana is a work management platform used for project management, task tracking, team collaboration, workflow automation, and strategic goal management. It serves more than 150,000 paying customers globally, including more than 85% of the Fortune 100.
History of Asana, Inc.
Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. Moskovitz was a co-founder of Facebook and its first CTO; Rosenstein was an engineering lead at Facebook and Google. The two met at Facebook and shared a frustration with the inefficiency of workplace coordination, particularly the reliance on email for project management.
The founders left Facebook to start Asana, which they named after a yoga term for a posture or pose, reflecting their vision of a platform that helps teams work in harmony. The company operated in stealth mode for several years, developing its platform before launching commercially in April 2012.
Asana raised successive funding rounds as it grew: $28 million in Series B (2012), $50 million in Series C (2014), $75 million in Series D (2016), and $75 million in Series E (2018). The company reached a $1.5 billion valuation in 2018.
Asana went public through a direct listing on NASDAQ in September 2020, achieving a valuation of approximately $5.5 billion on its first day of trading. Unlike a traditional IPO, a direct listing does not raise new capital; existing shareholders sell their shares directly to the public.
Following its public listing, Asana continued to grow its revenue and customer base. The company expanded its platform with new features including Asana Goals (for strategic goal management), Asana Portfolios (for multi-project management), and Asana Automation.
In 2024, Dustin Moskovitz transitioned from CEO to Executive Chair, with the company appointing a new CEO to lead day-to-day operations. Moskovitz retained his significant ownership stake and continued to be involved in the company's strategic direction.
Asana has also been notable for Moskovitz's philanthropic commitments. Moskovitz and his wife Cari Tuna are signatories of the Giving What We Can pledge and have committed to giving the majority of their wealth to effective altruism causes.
Brands Owned by Asana, Inc.
Asana, Inc. owns 0 brands in our database.
Stock Information
Asana, Inc. Ownership: Pros & Cons
Advantages
- +Strong brand recognition among enterprise customers, with more than 85% of Fortune 100 as customers
- +Approximately $723 million in FY2025 revenue with recurring subscription model
- +Co-founder Dustin Moskovitz's significant ownership aligns leadership with long-term success
- +Deep integrations with enterprise tools (Salesforce, Slack, Microsoft Teams, Google Workspace)
- +NASDAQ listing provides liquidity and transparency
Considerations
- -Significant operating losses as company invests in growth
- -Competition from Microsoft (bundled with Microsoft 365) and ClickUp
- -Dual-class share structure limits shareholder accountability
- -CEO transition in 2024 introduces leadership uncertainty
- -Growth rate has slowed as the work management software market matures
Frequently Asked Questions About Asana, Inc.
Who owns Asana?
Asana is publicly traded on NASDAQ under ticker ASAN. Co-founder Dustin Moskovitz is the largest individual shareholder with approximately 26% of shares. Moskovitz serves as Executive Chair.
Who founded Asana?
Asana was founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein (former engineering lead at Facebook and Google).
Is Asana publicly traded?
Yes, Asana is publicly traded on NASDAQ under ticker ASAN. The company went public through a direct listing in September 2020.
How much revenue does Asana make?
Asana reported revenue of approximately $723 million for fiscal year 2025 (ending January 2025), representing approximately 10% year-over-year growth.
What is Asana used for?
Asana is a work management platform used for project management, task tracking, team collaboration, workflow automation, and strategic goal management. It serves more than 150,000 paying customers globally, including more than 85% of the Fortune 100.
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