All Brands Owned by Qualtrics

What does Qualtrics own?
Qualtrics owns its XM platform covering customer experience, employee experience, and market research products, plus Press Ganey Forsta, the healthcare experience measurement business it acquired for $6.75 billion in May 2026.

Is Qualtrics publicly traded?
No. Qualtrics traded on NASDAQ as XM from January 2021 to June 2023, when Silver Lake and CPP Investments took it private for $12.5 billion. It has no current ticker.

Who founded Qualtrics?
Scott Smith, Ryan Smith, Jared Smith, and Stuart Orgill founded Qualtrics in 2002 in Provo, Utah. The Smith family self-funded the business for a decade before taking venture capital in 2012.

Where is Qualtrics headquartered?
Qualtrics maintains dual headquarters in Provo, Utah, where it was founded, and Seattle, Washington, where it built its enterprise sales and engineering hub.

How many brands does Qualtrics own?
Qualtrics operates under one platform brand with product suites for customer, employee, market, and patient experience. Press Ganey is its largest named acquisition and operates as its healthcare unit.

Who owns Qualtrics?
Private equity firm Silver Lake is the controlling owner, with Canada Pension Plan Investment Board as co-investor. Founder Ryan Smith retains a stake and serves as executive chairman.