All Brands Owned by Purpose Brands LLC

What does Purpose Brands own?
Purpose Brands owns seven fitness and wellness franchise brands: Anytime Fitness, Orangetheory Fitness, The Bar Method, Basecamp Fitness, SUMHIIT Fitness, Waxing the City, and Stronger U. Together they operate more than 7,000 franchised locations in about 50 countries.

Is Purpose Brands publicly traded?
No. Purpose Brands is privately held, backed by private equity firm Roark Capital along with the founders and leadership of its predecessor companies. There is no stock ticker and no public financial filings.

Who founded Purpose Brands?
Purpose Brands was not founded by individuals. It was created in April 2024 by merging Orangetheory Fitness and Self Esteem Brands in an all-stock transaction. The two predecessor companies were founded by Ellen Latham and Dave Long, and by Chuck Runyon, Dave Mortensen, and Jeff Klinger, respectively.

Where is Purpose Brands headquartered?
The company maintains dual headquarters in Boca Raton, Florida and Woodbury, Minnesota, reflecting the home bases of Orangetheory Fitness and Self Esteem Brands before the merger.

How many brands does Purpose Brands own?
Seven. Anytime Fitness is the largest by location count at about 5,810 clubs, followed by Orangetheory with more than 1,400 studios. The remaining five brands are smaller regional or niche franchises.

Who owns Purpose Brands?
Ownership sits with private equity firm Roark Capital, which had backed both predecessor companies, plus founders and management who rolled their stakes into the merger. The exact ownership percentages are not public.