All Brands Owned by Post Consumer Brands

Who owns Post Consumer Brands?
Post Consumer Brands LLC is a wholly-owned subsidiary of Post Holdings, Inc. (NYSE: POST), a publicly traded American consumer packaged goods company headquartered in St. Louis, Missouri. Post Holdings is not controlled by a single majority shareholder. Institutional investors, including funds affiliated with Thomas H. Lee Partners, hold significant stakes, but no single shareholder holds majority voting control.

Who makes Fruity Pebbles?
Fruity Pebbles is manufactured and marketed by Post Consumer Brands, a subsidiary of Post Holdings, Inc. The cereal uses Flintstones character licensing from Warner Bros. Discovery. It was first introduced in 1971 and has been one of Post's most recognized and marketed brands for over 50 years.

Is Post Consumer Brands publicly traded?
Post Consumer Brands LLC is not publicly traded as a standalone entity. Its parent company, Post Holdings, Inc., is listed on the New York Stock Exchange under the ticker symbol POST. Investors can gain exposure to Post Consumer Brands by purchasing shares of Post Holdings.

What cereals does Post Consumer Brands make?
Post Consumer Brands makes Fruity Pebbles, Cocoa Pebbles, Honey Bunches of Oats, Grape-Nuts, Great Grains, Honeycomb, Alpha-Bits, Golden Crisp, Waffle Crisp, Post Raisin Bran, and the Malt-O-Meal family of bagged cereals, which includes over 30 varieties. The company also manufactures private label cereals for retail partners.

Where is Post Consumer Brands headquartered?
Post Consumer Brands is headquartered in Lakeville, Minnesota. The company manages its cereal operations, marketing, and product development from this location. Post Holdings, its parent company, is headquartered in St. Louis, Missouri. Post Consumer Brands operates multiple cereal manufacturing facilities across the United States and Canada.

When was the Post cereal business founded?
Charles William Post introduced his first grain product, Postum, in 1895 in Battle Creek, Michigan. Grape-Nuts followed in 1897. The Post cereal brands have since been held by a succession of corporate owners including General Foods, Philip Morris, Kraft Foods, and Ralcorp Holdings, before being acquired by Post Holdings in 2012. Post Consumer Brands LLC was formally established in 2015 following the MOM Brands acquisition.

What is Post Consumer Brands' revenue?
Post Consumer Brands does not report financial results as a standalone entity. As part of Post Holdings' Consumer Brands segment, the division reported net revenues of approximately $2.25 billion for FY2024 (Post Holdings' fiscal year ending September 2024). Post Holdings' total net revenues for FY2024 were approximately $6.6 billion, with the Consumer Brands segment representing the largest portion.