All Brands Owned by Polestar

Polestar operates as a premium electric vehicle manufacturer specializing in high-performance vehicles that combine Scandinavian design heritage with cutting-edge electric vehicle technology. The company's business encompasses vehicle design, engineering, manufacturing, sales, and after-sales service, with a focus on creating a sustainable electric mobility future.

In 2026, Polestar continues to establish itself as a distinct electric performance car brand within the competitive EV landscape. The company's mission centers on improving society through electric mobility innovation while maintaining its commitment to premium design, performance, and sustainability. Polestar positions itself as a premium alternative to established luxury brands and Tesla, emphasizing distinctive Scandinavian aesthetics, advanced technology integration, and performance driving dynamics.

The company's business model focuses on premium electric vehicle manufacturing with an expanding product lineup. Polestar generates revenue primarily through vehicle sales, with growing emphasis on higher-priced models like the Polestar 3 SUV and Polestar 4 coupe SUV. The company has also developed innovative sales approaches, including competitive lease programs with the Polestar 4 available from $599 per month, making premium electric vehicles more accessible to consumers while maintaining brand positioning.

Financial performance in 2025 demonstrated significant growth despite challenging market conditions. For the first nine months of 2025, Polestar reported revenue of $748 million, representing 36% growth compared to the previous year. This growth was driven by increased volumes and growing sales of higher-priced models, with the Polestar 3 and Polestar 4 representing an increasing proportion of the sales mix. The company also generated $33 million in carbon credits sales during this period, contributing to revenue while supporting sustainability initiatives.

Polestar's manufacturing operations leverage Geely's global production network while maintaining Swedish engineering oversight. The company operates manufacturing facilities in China, taking advantage of cost-efficient production and access to advanced EV technology. Production capacity continues to expand to support growing demand, with the company investing in manufacturing efficiency and quality improvements.

The company's global presence continues to expand, reaching 192 sales points across 28 markets by September 2025. This network includes 141 active retail partners, reflecting Polestar's transition to an active selling model. The company maintains service points through Volvo Cars service centers, supporting international expansion while ensuring customer service quality. Polestar's market presence is strongest in Europe and North America, with growing operations in other regions.

Research and development represents a crucial investment area for Polestar, focusing on electric drivetrain technology, battery systems, and digital integration. The company's vehicles feature advanced technology including Google Android Automotive OS, over-the-air updates, and sophisticated driver assistance systems. For 2026 models, Polestar is upgrading vehicles with 800-volt electrical architecture supporting peak DC charging rates of up to 350 kW, significantly reducing charging times.

Sustainability remains integral to Polestar's business strategy, with the company committed to reducing emissions by 25% across its operations. This commitment encompasses manufacturing processes, supply chain management, and vehicle lifecycle considerations. Polestar's focus on sustainability aligns with growing consumer demand for environmentally responsible premium products and regulatory requirements for reduced emissions in the automotive sector.