All Brands Owned by Playlist
Playlist owns 1 brand in our database. Browse the complete portfolio of Playlist subsidiaries and brands across various industries.
Company Type
private
Headquarters
San Luis Obispo, California, USA
Brand Portfolio
1 brands
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Complete Brand Portfolio
About Playlist
What is Playlist?
Playlist is the corporate name of the fitness technology company formerly called Mindbody, rebranded in 2025. It owns the ClassPass membership platform and the Mindbody business software.
Who owns Playlist?
Playlist is majority owned by Vista Equity Partners, the technology private equity firm that acquired Mindbody in 2019. The 2026 EGYM merger added EGYM's investors to the combined ownership.
Is Playlist publicly traded?
No. Playlist is privately held, though its scale after the EGYM merger has fueled speculation about a future public listing.
When was Playlist founded?
The company's origins trace to Mindbody, founded in 2001 in San Luis Obispo. The Playlist corporate identity was adopted in 2025.
Did Playlist merge with EGYM?
Yes. Playlist announced a merger with Munich-based connected fitness company EGYM in October 2025, completing in March 2026 at a reported combined valuation of approximately $7.5 billion.
What is ClassPass's relationship to Playlist?
ClassPass is Playlist's consumer membership brand, acquired by Mindbody in 2021 before Mindbody rebranded as Playlist in 2025.
Competitors to Playlist
No competing brands found in the same categories. This could be because Playlistoperates in unique market segments or we're still building our competitor database.
Playlist Brand Portfolio Overview
Playlist maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Sports: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Playlistprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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Eye Care Brand Ownership: Bausch & Lomb to Alcon
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Who Brands StaffNov 13, 2026
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Who Brands StaffNov 12, 2026
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