Pagani Automobili

Who owns Pagani Automobili?
Pagani Automobili is privately held. The Pagani family maintains majority control, with founder Horacio Pagani serving as CEO and chief designer. Saudi Arabia's Public Investment Fund (PIF) holds a 30 percent minority stake acquired in August 2021. Existing minority shareholders Nicola Volpi and Emilio Petrone also retain stakes. The Pagani family retained full control of the company following the PIF investment.

Is Pagani publicly traded?
No, Pagani Automobili is a private company and is not publicly traded. The company is incorporated as Pagani S.p.A., a societa per azioni (joint-stock company) under Italian law. Investors cannot purchase shares in Pagani through public stock exchanges.

What is Pagani's annual revenue?
Pagani reported revenue of EUR 161.6 million for the 2024 fiscal year, up approximately 7 percent from the prior year. Net income was EUR 41.0 million. The company employed 221 people as of the 2024 filing. Pagani does not publicly disclose detailed segment-level financial data.

Who founded Pagani?
Pagani Automobili was founded in 1992 by Horacio Pagani, an Argentine-Italian automotive engineer and designer. Pagani was born in Argentina in 1955 and moved to Italy in the early 1980s. Before founding his own company, he worked at Lamborghini, where he gained experience in composite materials and automotive engineering.

What cars does Pagani make?
Pagani produces the Utopia (current production model, available as coupé and Roadster), the Huayra (previous production model, continued through Grandi Complicazioni special projects including the Huayra 70 series and Huayra R track models), and the Zonda (original model, continued through one-off special projects such as the Zonda Cervino). All Pagani vehicles are powered by Mercedes-AMG V12 engines.

How many cars does Pagani produce per year?
Pagani produces approximately 30 vehicles per year. Each car is handcrafted at the company's atelier in San Cesario sul Panaro, Italy, with extensive customization for each customer. The Utopia coupé is limited to 99 units, all of which were allocated to customers before production began.

How much does a Pagani cost?
Pagani vehicles are priced in the multi-million-dollar range. The Utopia starts at approximately EUR 2.5 to 3 million, with customization often adding significant amounts. Special projects from the Grandi Complicazioni division, such as the Huayra 70 Derecho, can exceed EUR 3 to 5 million. The original Huayra coupé was priced at approximately $1.05 million without options.

Where is Pagani headquartered?
Pagani is headquartered in San Cesario sul Panaro, near Modena, in the Emilia-Romagna region of Italy. The company's atelier, where all vehicles are handcrafted, is located at Via dell'Artigianato 5, 41018 San Cesario sul Panaro (MO).

Pagani Automobili was founded in 1992 by Horacio Pagani, an Argentine-Italian automotive engineer and designer. Pagani was born in Argentina in 1955 and moved to Italy in the early 1980s to pursue his passion for automotive design. Before founding his own company, he worked at Lamborghini, where he gained experience in composite materials and automotive engineering. He established Pagani Automobili in Modena, the heart of Italian automotive excellence, initially focusing on carbon fiber components and prototype development.

The company's first production car, the Pagani Zonda, was launched in 1999 at the Geneva Motor Show. The Zonda was powered by a Mercedes-AMG V12 engine and featured advanced carbon fiber construction. It became legendary in the automotive world for its performance, design, and exclusivity. The Zonda was produced in various limited editions and special variants over more than two decades, with one-off models still being commissioned as recently as 2026 (the Zonda Cervino).

In 2011, Pagani launched the Huayra at the Geneva Motor Show as the successor to the Zonda. The Huayra was named after Huayra-tata, the Quechua god of wind. It featured a 6.0-liter twin-turbo V12 engine from Mercedes-AMG producing 730 horsepower and 1,000 Nm of torque. The body was made from carbotanium, a lightweight composition of carbon fiber and titanium. Only 100 units of the Huayra coupé were produced, each costing approximately $1.05 million without options. The Huayra was followed by variants including the Huayra BC (2016), Huayra Roadster (2017), Huayra R (2021, a track-only model with an 838 HP naturally aspirated V12), and the Huayra Codalunga Speedster (2025).

The Huayra's production run has been extended well beyond the original 100 units through Pagani's Grandi Complicazioni division, which oversees special projects. In 2026, Pagani unveiled the Huayra 70 Derecho, the second of three cars built to celebrate Horacio Pagani's 70th birthday. The 70 Derecho features a gated manual transmission, making it one of the few modern hypercars with a true stick-shift gearbox.

In September 2022, Pagani revealed the Utopia as the successor to the Huayra. A total of 99 coupés were planned, and all were allocated to customers before production began. The first Utopia was delivered in October 2023. The Utopia uses an upgraded version of the Mercedes-AMG M158 twin-turbo V12 engine producing 852 horsepower and 1,100 Nm of torque, paired with a seven-speed transverse gearbox developed with Xtrac, available as a pure manual or automated manual. The Utopia Roadster was subsequently announced.

In August 2021, Pagani announced a strategic partnership with Saudi Arabia's Public Investment Fund (PIF). PIF acquired a 30 percent minority stake in the company, joining existing minority shareholders Nicola Volpi and Emilio Petrone. The Pagani family retained majority control, and Horacio Pagani remained as CEO and chief designer. The investment was part of Pagani's long-term growth strategy, which included exploring opportunities in the lifestyle segment through the launch of Pagani Arte.

In 2026, Pagani continued to expand its activities beyond vehicle production. The company presented a technology research project at CES 2026 in collaboration with STMicroelectronics and osdyne, demonstrating an innovative automotive electronics architecture for post-2030 vehicles. Pagani also continued its Arte in Pista track program, with events at circuits including the Red Bull Ring in Austria, where customers drive Huayra R Evo Roadster models.

Pagani does not publish sustainability reports or ESG disclosures. As a manufacturer of ultra-low-volume hypercars powered by V12 engines, the company's environmental footprint per vehicle is significant, though total production volume (approximately 30 vehicles per year) means the aggregate impact is small compared to mass-market automakers.

Pagani has not publicly committed to science-based emissions reduction targets, net-zero goals, or electric vehicle transition plans. The company's CES 2026 research project with STMicroelectronics focuses on electronic architecture simplification rather than electrification, suggesting that Pagani's near-term strategy is to optimize internal combustion engine vehicles rather than transition to electric powertrains.

The company's focus on craftsmanship and long vehicle lifespan (Zonda models remain in use and are still being commissioned after 25 years) could be considered a form of sustainability, as Pagani vehicles are not disposable consumer products. However, this has not been formally articulated as a sustainability strategy.

Pagani has not obtained B Corp certification and is not listed on ESG indices.

Pagani has maintained a relatively low profile regarding controversy and regulatory scrutiny. The company has not faced major data breaches, consumer privacy lawsuits, or significant regulatory enforcement actions.

The primary regulatory challenge facing Pagani and other hypercar manufacturers is the tightening of emissions standards and noise regulations in various markets, particularly the European Union. The EU's Euro 7 emissions standard, scheduled for implementation in the late 2020s, may require modifications to Pagani's V12 engines or limit the markets in which they can be sold. However, low-volume manufacturers may be eligible for exemptions or less stringent requirements under certain regulatory frameworks.

The investment by Saudi Arabia's Public Investment Fund (PIF) in 2021 drew some attention from commentators noting PIF's broader pattern of investing in automotive and luxury brands as part of Saudi Arabia's Vision 2030 economic diversification strategy. However, the investment did not generate significant controversy, as the Pagani family retained control and PIF's stake was a passive minority investment.

Pagani's practice of continuing to produce new versions of discontinued models (Zonda and Huayra) through its Grandi Complicazioni division has been noted by automotive media but has not generated regulatory or legal controversy. Some commentators have observed that this practice is unusual in the industry and reflects strong customer demand for Pagani's older models.