NutriAsia
Philippine food company and the largest condiment manufacturer in the Philippines, producing sauces, vinegars, and canned goods.
Company Type
private
Founded
1991
Headquarters
Taguig, Metro Manila, Philippines
About NutriAsia
NutriAsia operates as a comprehensive food company producing condiments, sauces, vinegars, canned goods, and other food products for the Philippine market and export. The company's business model emphasizes building strong brand portfolios with dominant market positions in key categories.
The company's brands address different market segments and price points, from premium offerings to value-oriented products, providing comprehensive coverage of the Philippine condiment market. NutriAsia's distribution network spans retail stores, restaurants, and food service establishments across the Philippines.
NutriAsia also holds the license for Del Monte branded products in the Philippines, expanding its portfolio beyond proprietary brands. This licensing arrangement provides additional revenue streams and market presence in canned goods and other food categories.
History of NutriAsia
NutriAsia was founded in 1991 by Joselito Campos Jr., establishing the company as a condiments manufacturer focused on the Philippine market. The company began with a focus on producing quality soy sauce, vinegar, and other condiments that are staples in Filipino cuisine.
Throughout the 1990s and 2000s, NutriAsia expanded its product portfolio and brand acquisitions, building a comprehensive portfolio of condiment and food brands. The company acquired or developed brands including Datu Puti (soy sauce), Silver Swan (soy sauce), UFC (condiments and sauces), and others, establishing dominant market positions across multiple categories.
In 2025, NutriAsia brands demonstrated strong market performance, with Silver Swan ranking #5 among Total FMCG brands in the Philippines and #2 in the Food category, while Datu Puti secured #9 in Total FMCG and #4 in Food, with 13% year-on-year growth. This performance reflects the company's successful brand management and market positioning.
Brands Owned by NutriAsia
NutriAsia owns 1 brand in our database.
NutriAsia Ownership: Pros & Cons
Advantages
- +Family ownership provides long-term strategic vision and stability
- +Dominant market positions in key condiment categories
- +Strong brand recognition and consumer loyalty in Philippines
- +Comprehensive product portfolio addresses multiple market segments
- +Successful brand management demonstrated by 2025 market rankings
Considerations
- -Limited international presence outside Philippines
- -Dependence on Philippine market creates geographic concentration risk
- -Competition from larger multinational food companies
- -Need for continuous innovation to maintain market leadership
- -Expansion into new categories presents operational challenges
Frequently Asked Questions About NutriAsia
Who owns NutriAsia?
NutriAsia is owned by the Campos family, with Joselito Campos Jr. as founder. The family also owns Unilab, a major pharmaceutical company.
What is NutriAsia's market position?
NutriAsia is the largest condiment manufacturer in the Philippines with dominant market positions across soy sauce, vinegar, ketchup, and other condiment categories.
What brands does NutriAsia own?
NutriAsia owns Datu Puti, Silver Swan, UFC, Jufran, Mafran, Mang Tomas, and holds the license for Del Monte Philippines.
How did NutriAsia brands perform in 2025?
In 2025, Silver Swan ranked #5 among Total FMCG brands and #2 in Food, while Datu Puti ranked #9 in Total FMCG and #4 in Food with 13% year-on-year growth.
Where is NutriAsia headquartered?
NutriAsia is headquartered in Taguig, Metro Manila, Philippines.
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