
Craveable Brands Ltd
Australia's largest locally owned quick-service restaurant group, operator of Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie's, owned by PAG.
Company Type
private
Founded
2007
Headquarters
Sydney, New South Wales, Australia
Revenue
A$228.4 million franchisor revenue (FY2025)
Employees
approximately 14,000 (system-wide)
Primary Market
Asia Pacific
Craveable Brands Ltd Timeline
About Craveable Brands Ltd
What does Craveable Brands own?
Craveable Brands owns four Australian chicken restaurant franchises: Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie's, totaling roughly 630 restaurants.
Is Craveable Brands publicly traded?
No. The company is privately held by PAG Asia Capital, which acquired it in 2019. A planned 2017 IPO was shelved.
Who founded Craveable Brands?
The company was formed in 2007 through a management buyout of Australian Fast Foods, led by CEO Frank Romano with Quadrant Private Equity backing.
Where is Craveable Brands headquartered?
The company is headquartered in Sydney, New South Wales, Australia, with operations offices in the Chatswood area.
How many brands does Craveable Brands own?
Four: Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie's.
Who owns Craveable Brands?
PAG Asia Capital, the private equity buyout arm of the Hong Kong-based PAG investment firm, has owned 100% of the company since July 2019.
History of Craveable Brands Ltd
The company was formed in 2007 through a management buyout of Australian Fast Foods, the franchisor of Red Rooster and Chicken Treat, backed by Quadrant Private Equity in a A$180 million transaction. Frank Romano, AFF's managing director, led the buyout and became CEO of the new entity, named Quick Service Restaurant Holdings.
QSR Holdings bought the Oporto chain the same year for A$60 million, assembling the core chicken portfolio. Archer Capital acquired the company in June 2011 for approximately A$450 million, and the business was renamed Craveable Brands in May 2017 ahead of a stock market flotation that was ultimately shelved.
PAG Asia Capital bought the company in July 2019 and began pushing international franchising in New Zealand, Singapore, and the Middle East. In May 2023, Craveable added Chargrill Charlie's, its fourth brand. A 2024 attempt by PAG to sell the company to Affinity Equity Partners did not complete, and PAG remains the owner as of November 2026.
Recent results reflect consumer pressure. For the year ended June 2025, franchisor revenue edged up to A$228.4 million while profit fell from A$21.7 million to A$17.2 million amid cost-of-living pressure on fast-food spending. Josh Kilimnik serves as CEO.
Craveable Brands Ltd Sustainability & Ethics
Craveable's sustainability disclosures are modest, consistent with a private company that is not required to publish ESG reporting at public-company standards. Its principal documented commitments cover animal welfare sourcing policies for chicken supply and packaging reduction programs across the brands.
No B Corp certification or equivalent independent sustainability credential applies to the group.
Brands Owned by Craveable Brands Ltd
Craveable Brands Ltd owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Craveable Brands Ltd
private · Founded 2007 · Sydney, New South Wales, Australia
1
brands
Craveable Brands Ltd Ownership: Pros & Cons
Advantages
- +Four complementary chicken brands covering distinct price tiers
- +Scale purchasing and shared supply chain across 630+ restaurants
- +Franchise model limits capital requirements for growth
- +Largest domestic alternative to multinational QSR ownership in Australia
Considerations
- -Private equity ownership operates on an exit timeline
- -Thin margins amid sustained consumer cost pressure
- -Concentration in a single protein category
- -Franchisor revenue of A$228.4 million produced only A$17.2 million profit in FY2025
Frequently Asked Questions About Craveable Brands Ltd
What does Craveable Brands own?
Craveable Brands owns four Australian chicken restaurant franchises: Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie's, totaling roughly 630 restaurants.
Is Craveable Brands publicly traded?
No. The company is privately held by PAG Asia Capital, which acquired it in 2019. A planned 2017 IPO was shelved.
Who founded Craveable Brands?
The company was formed in 2007 through a management buyout of Australian Fast Foods, led by CEO Frank Romano with Quadrant Private Equity backing.
Where is Craveable Brands headquartered?
The company is headquartered in Sydney, New South Wales, Australia, with operations offices in the Chatswood area.
How many brands does Craveable Brands own?
Four: Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie's.
Who owns Craveable Brands?
PAG Asia Capital, the private equity buyout arm of the Hong Kong-based PAG investment firm, has owned 100% of the company since July 2019.





