All Brands Owned by North Equity LLC

Who owns North Equity?

North Equity is an independent, privately held firm controlled by its managing partners, Andrew Perlman and Matt Sechrest, who co-founded it in 2018. It has no corporate parent.

What does North Equity own?

Its principal holding is a majority stake in Recurrent Ventures, the digital media company behind The Drive, Donut Media, Task & Purpose, Field & Stream, and related brands. The firm has acquired more than 24 media brands through its platform.

Who founded North Equity?

Managing partners Andrew Perlman and Matt Sechrest co-founded North Equity in late 2018, combining Perlman's media and intellectual property background with Sechrest's software experience.

Is North Equity a private equity firm?

It describes itself as a venture equity firm, a hybrid of private equity acquisition and venture-style company building. It buys undervalued digital brands, rebuilds them on shared technology, and operates them through controlled holding companies.

Where is North Equity based?

North Equity is headquartered in Miami, Florida, in the Brickell district, where it relocated in 2021 from New York. It has maintained offices in Los Angeles, New York, and San Francisco.