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  3. Native Instruments GmbH
Native Instruments GmbH logo

Native Instruments GmbH

Berlin music technology company behind Kontakt, Komplete, Maschine, and Traktor, operating as a wholly owned inMusic subsidiary since June 2026.

Company Type

private

Founded

1996

Headquarters

Berlin, Berlin, Germany

Revenue

Not disclosed (private subsidiary)

Employees

Approximately 400

Primary Market

Global

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About Native Instruments GmbH

What is Native Instruments GmbH?

It is a Berlin music technology company that makes Kontakt, Komplete, Maschine, Traktor, and related production tools. It has operated as a wholly owned subsidiary of inMusic Brands since June 30, 2026.

Is Native Instruments publicly traded?

No. It is a private subsidiary of inMusic Brands, which itself is privately held by founder Jack O'Donnell.

When was Native Instruments founded?

It was founded in Berlin in 1996 by Stephan Schmitt and Volker Hinz. Its first product, Generator, evolved into the Reaktor environment.

Who owns Native Instruments now?

inMusic Brands owns the core Native Instruments business after acquiring it out of insolvency, completed June 30, 2026. iZotope went to Boris FX and Plugin Alliance and Brainworx returned to founder Dirk Ulrich's RCKFRC group.

What is the company's market position?

It is one of the largest music production software companies by users, with more than 20 million. Kontakt is the industry-standard sampler and Komplete the leading production bundle.

What happened during the 2026 insolvency?

The group filed for preliminary insolvency in Berlin in January 2026 after a private credit lender takeover fell through. Administrator Torsten Martini ran a sale that split the assets between inMusic for the core business, Boris FX for iZotope, and RCKFRC for Plugin Alliance and Brainworx.

Visit official website

History of Native Instruments GmbH

Stephan Schmitt and Volker Hinz founded Native Instruments in Berlin in 1996. The first product, Generator, was a modular software synthesizer that evolved into Reaktor and established the company's method: deep, software-native instruments rather than hardware replicas.

Through the 2000s the company built the catalog that made it central to modern production. Traktor launched in 2000 for DJing, Kontakt in 2002 became the platform on which an entire third-party instrument industry was built, Guitar Rig modeled amplifiers and effects, and Massive in 2007 became a defining wavetable synth of the electronic era. Maschine in 2009 added a hardware-software production system, and Komplete bundled the growing catalog into a single commercial suite.

The ownership chapter began in 2021, when Francisco Partners took a majority stake and merged the company with iZotope into a group named Soundwide in 2022, also acquiring Plugin Alliance and Brainworx. In June 2023 the group adopted the Native Instruments name for the whole entity. The structure pursued subscription and platform growth but accumulated strain, and layoffs through 2023 and 2024 reduced the workforce sharply.

The breaking point came in January 2026, when the group's key German companies filed for preliminary insolvency in Berlin after a planned takeover by private credit lenders collapsed. Administrator Torsten Martini stabilized operations and ran a structured sale. inMusic signed a definitive agreement in May 2026 and completed the purchase of the core business on June 30, 2026, taking the German companies plus UK and Hong Kong subsidiaries and one US entity. iZotope went to Boris FX's Artel Software, and Plugin Alliance and Brainworx returned to founder Dirk Ulrich's RCKFRC group. Nick Williams remained CEO of the Native Instruments business under inMusic.

Controversy, Regulation & Public Scrutiny

The company's controversies are structural rather than product safety. The 2023 to 2024 layoffs under private equity ownership cut heavily into product and engineering teams and were widely criticized. The January 2026 insolvency created acute uncertainty for customers holding perpetual licenses and subscriptions.

The subsequent split of the group attracted further scrutiny. Users who had bought into an integrated Native Instruments, iZotope, and Plugin Alliance ecosystem found the products dispersed across three owners, with installers, accounts, and cross-sell integrations needing to be unwound. inMusic's public commitments to continuity are the current answer to that concern, but the transition remains the company's main reputational exposure.

Brands Owned by Native Instruments GmbH

Native Instruments GmbH owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
Native Instruments GmbH
Parent Company

Native Instruments GmbH

private · Founded 1996 · Berlin, Berlin, Germany

1

brands

View all 1 brand in grid view

Native Instruments GmbH Ownership: Pros & Cons

Advantages

  • +inMusic ownership resolves insolvency with a committed music-industry buyer
  • +Access to shared sourcing, distribution, and corporate infrastructure
  • +Berlin base and product teams retained under the acquisition
  • +Installed base of more than 20 million users provides a durable market
  • +Hardware-plus-software combination with inMusic's other brands creates synergy potential

Considerations

  • -Former group brands iZotope, Plugin Alliance, and Brainworx were separated
  • -inMusic's record with acquired software lines raises continuity questions
  • -User trust was damaged by insolvency and needs rebuilding
  • -Private ownership means no public financial transparency
  • -Integration is the largest software acquisition inMusic has attempted

Frequently Asked Questions About Native Instruments GmbH

What is Native Instruments GmbH?

It is a Berlin music technology company that makes Kontakt, Komplete, Maschine, Traktor, and related production tools. It has operated as a wholly owned subsidiary of inMusic Brands since June 30, 2026.

Is Native Instruments publicly traded?

No. It is a private subsidiary of inMusic Brands, which itself is privately held by founder Jack O'Donnell.

When was Native Instruments founded?

It was founded in Berlin in 1996 by Stephan Schmitt and Volker Hinz. Its first product, Generator, evolved into the Reaktor environment.

Who owns Native Instruments now?

inMusic Brands owns the core Native Instruments business after acquiring it out of insolvency, completed June 30, 2026. iZotope went to Boris FX and Plugin Alliance and Brainworx returned to founder Dirk Ulrich's RCKFRC group.

What is the company's market position?

It is one of the largest music production software companies by users, with more than 20 million. Kontakt is the industry-standard sampler and Komplete the leading production bundle.

What happened during the 2026 insolvency?

The group filed for preliminary insolvency in Berlin in January 2026 after a private credit lender takeover fell through. Administrator Torsten Martini ran a sale that split the assets between inMusic for the core business, Boris FX for iZotope, and RCKFRC for Plugin Alliance and Brainworx.

Sources & Further Reading

  • Native Instruments official site:
  • inMusic acquisition announcement:
  • GÖRG insolvency sale completion:
  • Boris FX iZotope acquisition:
  • Plugin Alliance founder letter:
  • Native Instruments Wikipedia entry:

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team