MomijiHQ Ltd

Who owns MomijiHQ?
MomijiHQ Ltd is an independent, privately held British company. It is founder-led, with Cameron Read serving as Managing Director and co-founder, and is not owned by any larger corporation.

Is MomijiHQ publicly traded?
No. MomijiHQ is a private limited company registered in England. Its shares do not trade on any exchange.

When was Momiji founded?
The first Momiji doll collection was released in 2005. The company celebrated its 20th anniversary in 2025.

Who founded Momiji?
Cameron Read co-founded the brand and serves as Managing Director of MomijiHQ Ltd, based in Birmingham, England.

What is a Momiji doll?
A Momiji is a hand-painted resin collectible doll inspired by Japanese kokeshi dolls. Each one contains a hidden space in its base holding a tiny folded card for a handwritten message, making each doll both a collectible and a gift.

Where are Momiji dolls sold?
Momiji dolls are sold through the company's official website, lovemomiji.com, and through gift shops, museum stores, and design retailers in more than 40 countries.

Momiji began in 2005 when the founders created the first collection of 12 dolls. Inspired by kokeshi, the traditional wooden dolls of northern Japan that farmers carved and hand-painted, Momiji dolls translated the form into contemporary resin figures with a hidden message feature. The concept sat at the intersection of designer toy, greeting card, and gift, and it found an early audience through design shops and gift retailers in the UK.

Through the late 2000s and 2010s, the brand expanded internationally. Momiji dolls appeared in museum and gallery stores, design boutiques, and gift shops across more than 40 countries, building a collector base that treated each doll as a small art object. The company formalized its structure as MomijiHQ Limited, a private company registered in England and headquartered in Birmingham.

The brand's collector infrastructure matured with The Archive, an online catalog documenting every Momiji doll released, with its designer, year, edition size, and packaging. Rare and retired designs began commanding premium prices on the secondary market, with some selling for over $1,000 on eBay, a dynamic familiar from other collectible toy markets.

The 2020s brought both challenge and renewal. Like many small design businesses, Momiji navigated pandemic-era retail disruption and shifted emphasis toward its own online store and collector community. By its 20th anniversary in 2025, the company had produced more than 450 designs and repositioned itself around licensing, partnerships, and the continued enthusiasm for cute collectible formats that the Labubu phenomenon had reignited across the market.