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  1. Home
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  3. Marquee Brands LLC
Marquee Brands LLC logo

Marquee Brands LLC

Private brand management firm backed by Neuberger Berman funds, owning 24 consumer brands including Martha Stewart, Laura Ashley, BCBGMAXAZRIA, Ben Sherman, Stance, and Roots.

Company Type

private

Founded

2014

Headquarters

New York, New York, USA

Revenue

approximately US$150-200 million (management fees); approximately US$5 billion in portfolio retail equivalent sales

Employees

approximately 100-130

Primary Market

Global

Marquee Brands LLC Timeline

1973
Roots

Roots established by Michael Budman, Don Green

Founded
2014

Marquee Brands LLC

Founded by Neuberger Berman Private Equity, Michael DeVirgilio, Cory M. Baker

Company Founded
2026
Roots

Marquee Brands LLC acquired Roots

Acquired

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Amazon
Roots on Amazon

About Marquee Brands LLC

What does Marquee Brands own?
Marquee Brands owns 24 consumer brands as of August 2026, organized across home and culinary (Martha Stewart, Sur La Table, America's Test Kitchen, Food52), fashion and lifestyle (Laura Ashley, BCBGMAXAZRIA, Ben Sherman, Roberto Cavalli majority), active and outdoor (Stance, Dakine, Body Glove, Totes, Isotoner, Roots pending), and maternity (Destination Maternity, Motherhood, A Pea in the Pod). The firm owns brand intellectual property and licenses it to operating partners.

Is Marquee Brands publicly traded?
No. Marquee Brands is a privately held company backed by funds managed by Neuberger Berman, the global asset manager. The firm does not trade on any stock exchange and does not publicly disclose financial results.

Who founded Marquee Brands?
Marquee Brands was founded in 2014 by Neuberger Berman Private Equity as a dedicated brand acquisition and management platform. The founding leadership included Michael DeVirgilio as President and Cory M. Baker as Chief Operating Officer, with Samuel Porat and Zachary Sigel involved in formation and strategy.

Where is Marquee Brands headquartered?
Marquee Brands is headquartered in New York, New York, USA. The firm has additional offices in Redondo Beach, California and London, United Kingdom. The London office, opened in 2025, serves as the European headquarters following the Laura Ashley acquisition.

How many brands does Marquee Brands own?
Marquee Brands owns 24 brands as of August 2026, including the pending Roots Canada acquisition. The portfolio has grown through approximately 15 acquisitions since the firm's founding in 2014.

Who owns Marquee Brands?
Marquee Brands is owned by funds managed by Neuberger Berman, one of the largest employee-owned asset managers in the world with approximately US$500 billion in assets under management. Neuberger Berman provides acquisition capital through its private equity fund complex.

Has Marquee Brands made major acquisitions recently?
Yes. In 2025 and 2026 alone, Marquee acquired Laura Ashley (January 2025), Stance (November 2025), a majority interest in Roberto Cavalli through a partnership with DAMAC Group (May 2026), and signed a definitive agreement to acquire Roots Canada (August 2026) for approximately C$160.7 million. The firm also co-acquired Totes and Isotoner with Randa Apparel & Accessories in June 2024.

What is Marquee Brands' revenue?
Marquee Brands does not publicly disclose financial results. Third-party estimates place the firm's own revenue (management fees and royalties) at approximately US$150 to US$200 million. Portfolio-wide retail equivalent sales across all licensed brands are approximately US$5 billion.

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History of Marquee Brands LLC

Marquee Brands was established in 2014 by Neuberger Berman Private Equity as a dedicated brand acquisition and management platform. The founding press release in October 2014 announced the formation of Marquee Brands LLC to enter the brand acquisition and licensing industry, with initial capital from Neuberger Berman funds.

The firm's early acquisitions focused on fashion and lifestyle brands. In 2016, Marquee acquired the BCBGMAXAZRIA Group's brand IP out of bankruptcy, adding BCBGMAXAZRIA, BCBG, and Hervé Léger to the portfolio. Ben Sherman, the British menswear brand founded in 1963, was acquired in 2015. Body Glove, the American watersports brand founded in 1953, joined the portfolio in 2016.

The home and culinary category became a major focus in the late 2010s and early 2020s. Marquee acquired the Martha Stewart brand portfolio, which includes Martha Stewart, Emeril Lagasse, and related culinary properties. The firm later added Sur La Table, the kitchenware retailer, and the America's Test Kitchen media and publishing brand, including Cook's Country and Cook's Illustrated. Food52, the food and home content brand, was added to extend the culinary portfolio into digital media.

In January 2025, Marquee acquired Laura Ashley from Gordon Brothers, the British heritage lifestyle brand founded in 1953. The acquisition coincided with the opening of Marquee's first European headquarters in London, signaling a push into European brand management.

November 2025 brought the acquisition of Stance, Inc., the premium sock and apparel brand founded in 2009, along with a licensing partnership with United Legwear & Apparel Co. to operate the Stance business. Stance was Marquee's entry into the active and performance category at a premium price point.

In May 2026, Marquee entered into a definitive agreement for a majority interest in Roberto Cavalli, the Italian luxury fashion house, through a strategic partnership with DAMAC Group, the Dubai-based real estate and hospitality company. DAMAC retained a significant minority stake. The deal was expected to close in Q2 2026 and made Cavalli the 22nd brand in the portfolio at the time.

In August 2026, Marquee announced the agreement to acquire Roots Corporation (TSX: ROOT), the Canadian heritage outdoor and lifestyle brand, for C$4.10 per share in cash, totaling approximately C$160.7 million (approximately US$117 million). The deal represents a 36% premium to Roots' closing price on March 2, 2026. The acquisition is structured through strategic operating partner JM&A Design and Development Inc., led by Joseph Mimran and Frank Rocchetti, who will oversee design, development, manufacturing, distribution, and Roots' 100+ North American stores. Marquee will handle global brand stewardship and expansion. Searchlight Capital, Kernwood Limited, and all Roots directors and officers, representing approximately 69% of total voting interest, agreed to vote in favor. The transaction is expected to close in Q4 2026, subject to shareholder, court, and regulatory approvals.

Marquee Brands LLC Sustainability & Ethics

Marquee Brands does not publish a standalone detailed public sustainability report. ESG activities are embedded in partner and brand-level initiatives rather than centralized at the corporate level. The brand management model, where operating partners handle production, means that sustainability practices vary by brand and licensee.

Laura Ashley, under Marquee's ownership, has launched licensing programs with sustainability commitments in home goods and fashion. Martha Stewart's licensing partnerships include products with recycled materials and sustainable sourcing claims. Roots, pending close, has an existing sustainability program including a partnership with the Nature Conservancy of Canada and the use of recycled cotton in select products.

Marquee does not hold B Corp certification, and none of its portfolio brands are independently verified as B Corp certified as of August 2026. The firm's ESG posture is best characterized as brand-level rather than corporate-level, with limited public reporting on consolidated environmental metrics.

Awards & Recognition

Marquee's brands received five finalist nominations at the 2026 Licensing International Global Licensing Excellence Awards, including Best Brand and Best Licensed Product categories. The nominated brands included Martha Stewart, BCBG, and Laura Ashley (with partners).

The firm's acquisitions have been covered extensively in trade press including WWD, Licensing International, and Business Wire, reflecting its position as one of the most active brand management acquirers in 2025 and 2026.

Controversy, Regulation & Public Scrutiny

No major litigation or regulatory action has been identified specifically involving Marquee Brands itself in 2025 and 2026. The firm operates as a brand IP holder, which limits its direct exposure to product liability, manufacturing, or retail regulatory matters that typically fall to operating partners and licensees.

Industry commentary has questioned the fit between Marquee's brand management model and the Roots acquisition, given Roots' 100+ retail stores and manufacturing operations. Critics in trade press have noted that brand management firms traditionally avoid direct retail operations. Marquee has addressed this through the JM&A partnership structure, but the effectiveness of the model at scale remains to be tested.

Brands Owned by Marquee Brands LLC

Marquee Brands LLC owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
Marquee Brands LLC
Parent Company

Marquee Brands LLC

private · Founded 2014 · New York, New York, USA

1

brands

View all 1 brand in grid view

Marquee Brands LLC Ownership: Pros & Cons

Advantages

  • +Brand management model generates royalty revenue with low capital intensity and limited operational risk
  • +Neuberger Berman backing provides reliable acquisition capital for portfolio expansion
  • +Diversified portfolio across home, culinary, fashion, active, and maternity categories reduces dependence on any single sector
  • +European expansion through London office and Laura Ashley acquisition opens new licensing markets
  • +Roberto Cavalli majority stake provides a luxury positioning that commands higher royalty rates
  • +Active acquisition pace (four deals in 2025-2026) signals strong deal pipeline and capital availability

Considerations

  • -Brand management model depends on the health of operating partners and licensees, who bear production and retail risk
  • -Limited public sustainability reporting compared to operating companies in the same categories
  • -The Roots retail operation introduces operational complexity that the firm has limited experience managing
  • -Private equity backing means eventual exit pressure, typically through sale or IPO within a fund lifecycle
  • -Portfolio of 24 brands creates management complexity, with some brands (Destination Maternity, Motherhood) in declining categories
  • -No B Corp certification or independent sustainability verification at the corporate level
  • -Reliance on licensing partnerships means brand quality control depends on partner performance

Frequently Asked Questions About Marquee Brands LLC

What does Marquee Brands own?

Marquee Brands owns 24 consumer brands as of August 2026, organized across home and culinary (Martha Stewart, Sur La Table, America's Test Kitchen, Food52), fashion and lifestyle (Laura Ashley, BCBGMAXAZRIA, Ben Sherman, Roberto Cavalli majority), active and outdoor (Stance, Dakine, Body Glove, Totes, Isotoner, Roots pending), and maternity (Destination Maternity, Motherhood, A Pea in the Pod). The firm owns brand intellectual property and licenses it to operating partners.

Is Marquee Brands publicly traded?

No. Marquee Brands is a privately held company backed by funds managed by Neuberger Berman, the global asset manager. The firm does not trade on any stock exchange and does not publicly disclose financial results.

Who founded Marquee Brands?

Marquee Brands was founded in 2014 by Neuberger Berman Private Equity as a dedicated brand acquisition and management platform. The founding leadership included Michael DeVirgilio as President and Cory M. Baker as Chief Operating Officer, with Samuel Porat and Zachary Sigel involved in formation and strategy.

Where is Marquee Brands headquartered?

Marquee Brands is headquartered in New York, New York, USA. The firm has additional offices in Redondo Beach, California and London, United Kingdom. The London office, opened in 2025, serves as the European headquarters following the Laura Ashley acquisition.

How many brands does Marquee Brands own?

Marquee Brands owns 24 brands as of August 2026, including the pending Roots Canada acquisition. The portfolio has grown through approximately 15 acquisitions since the firm's founding in 2014.

Who owns Marquee Brands?

Marquee Brands is owned by funds managed by Neuberger Berman, one of the largest employee-owned asset managers in the world with approximately US$500 billion in assets under management. Neuberger Berman provides acquisition capital through its private equity fund complex.

Has Marquee Brands made major acquisitions recently?

Yes. In 2025 and 2026 alone, Marquee acquired Laura Ashley (January 2025), Stance (November 2025), a majority interest in Roberto Cavalli through a partnership with DAMAC Group (May 2026), and signed a definitive agreement to acquire Roots Canada (August 2026) for approximately C$160.7 million. The firm also co-acquired Totes and Isotoner with Randa Apparel & Accessories in June 2024.

What is Marquee Brands' revenue?

Marquee Brands does not publicly disclose financial results. Third-party estimates place the firm's own revenue (management fees and royalties) at approximately US$150 to US$200 million. Portfolio-wide retail equivalent sales across all licensed brands are approximately US$5 billion.

Sources & Further Reading

  • Marquee Brands Official Website,
  • Marquee Brands Portfolio,
  • Neuberger Berman 2014 Launch Press Release,
  • Business Wire: Marquee Brands Enters Strategic Partnership with DAMAC Group for Roberto Cavalli (May 2026),
  • BNN Bloomberg: Roots Corporation Agrees to Go Private in Transaction Led by Marquee Brands (August 2026),
  • WWD: Marquee Brands to Acquire Roots (August 2026),
  • SGB Media: Roots to Go Private in Marquee Brands Deal,
  • Marquee Brands LinkedIn,
  • Licensing International 2026 Award Finalists,
  • Wikidata: Marquee Brands,

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Last reviewed: September 1, 2026 · Reviewed by Who Brands Editorial Team