All Brands Owned by Mammut Sports Group AG

What is Mammut Sports Group AG?
Mammut Sports Group AG is a privately held Swiss outdoor equipment company headquartered in Seon, Aargau, Switzerland. Founded in 1862 by Kaspar Tanner as a rope-making business, it is one of the oldest outdoor brands in the world. The company operates the Mammut brand exclusively, employing approximately 900 people across 9 countries and distributing in 55 markets.

Who owns Mammut Sports Group AG?
Mammut Sports Group AG is currently owned by Jacobs Capital, a London-based private equity firm. In July 2026, Jacobs Capital signed an agreement to sell the company to CPE, a Chinese alternative asset manager, for over EUR 500 million. The transaction is pending regulatory approval. Prior owners include Conzzeta AG (1982 to 2021) and Telemos Capital (2021 to merger with Jacobs Capital).

Is Mammut Sports Group publicly traded?
No. Mammut Sports Group AG is a privately held company and is not listed on any stock exchange. The company was a division of publicly traded Conzzeta AG until 2021, but has been privately held since the sale to Telemos Capital. The pending sale to CPE will maintain its private status.

How old is Mammut Sports Group?
Mammut Sports Group was founded in 1862 by Kaspar Tanner as a rope-making business in Dintikon, Switzerland. The company is over 160 years old, making it one of the oldest continuously operating outdoor brands in the world. The Mammut brand name was introduced in 1943, and the company was renamed Mammut Sports Group AG in 2003.

Where is Mammut Sports Group headquartered?
Mammut Sports Group AG is headquartered in Seon, Aargau, Switzerland. The company moved to Seon in 1992 under Conzzeta's ownership. The headquarters houses design, product development, and innovation functions. CEO Heiko Schaefer has confirmed that the headquarters will remain in Seon following the pending sale to CPE.

What is the CPE acquisition?
In July 2026, Jacobs Capital signed an agreement to sell Mammut Sports Group to CPE, a Chinese alternative asset manager, for over EUR 500 million ($577 million). CPE plans to accelerate Mammut's growth in Asia and North America. The transaction is subject to regulatory approvals and was expected to close in the coming months as of August 2026. CEO Heiko Schaefer and the existing management team will continue leading the company.

How many employees does Mammut Sports Group have?
Mammut Sports Group employs approximately 900 people across 9 countries. The workforce is distributed across Switzerland, Germany, the United States, Vietnam, France, and other locations. The company operates 70 brand, franchise, and outlet stores globally and distributes products in 55 countries.