All Brands Owned by Lyons Trading Company
Lyons Trading Company owns 1 brand in our database. Browse the complete portfolio of Lyons Trading Company subsidiaries and brands across various industries.
Company Type
private
Headquarters
St. Paul, Minnesota, USA
Brand Portfolio
1 brands
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About Lyons Trading Company
Is Lyons Trading Company publicly traded?
No. Lyons Trading Company is privately held by founder Jeremy Segal. It has never been publicly listed and operates without venture capital.
Who owns Lyons Trading Company?
Founder Jeremy Segal owns and controls the company as its CEO. No external institutional investors are disclosed, reflecting its organic growth since 2006.
When was Lyons Trading Company founded?
Jeremy Segal founded the company in 2006 in Minnesota as a teenage golf-equipment wholesaler. The consumer-facing Proozy.com site launched in 2015.
What does Lyons Trading Company own?
The company operates Proozy.com and holds a 75 percent majority stake in Zulily, acquired in March 2025. Beyond Inc. retains the remaining 25 percent of Zulily.
What is the relationship between Lyons and Proozy?
Proozy.com is Lyons Trading Company's owned e-commerce brand and operating platform. Lyons is the legal corporate entity; Proozy is its consumer-facing daily-deals site and now the operating engine behind Zulily.
Why did Zulily sell to Lyons Trading?
Beyond Inc. sold the 75 percent stake to refocus on its core Bed Bath & Beyond and Overstock brands. Lyons' discount sourcing model made it a natural operator for Zulily's flash-sale format, and the $5 million price gave Beyond a small profit on its asset purchase.
Competitors to Lyons Trading Company
No competing brands found in the same categories. This could be because Lyons Trading Companyoperates in unique market segments or we're still building our competitor database.
Lyons Trading Company Brand Portfolio Overview
Lyons Trading Company maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Retail & E-commerce: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Lyons Trading Companyprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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