All Brands Owned by Levi Strauss & Co.

What does Levi Strauss & Co. own?
Levi Strauss & Co. owns the Levi's brand (denim jeans, jackets, shirts), Dockers (khakis and casual pants), Beyond Yoga (premium athleisure), and Signature by Levi Strauss & Co. (value-oriented denim). The company also operates specialty lines including Levi's Vintage Clothing and Levi's Made & Crafted. The company sells products in approximately 110 countries through company-owned stores, wholesale partnerships, and e-commerce.

Is Levi Strauss & Co. publicly traded?
Yes, Levi Strauss & Co. is publicly traded on the New York Stock Exchange under ticker LEVI. The company went public in March 2019, pricing at $17 per share. The Strauss family retains voting control through Class B shares, which carry ten votes per share compared to one vote per share for Class A shares. This dual-class structure ensures family control over strategic decisions.

Who founded Levi Strauss & Co.?
Levi Strauss & Co. was founded in 1853 by Levi Strauss, a German Jewish immigrant who arrived in San Francisco during the California Gold Rush. Strauss initially operated a dry goods business, selling clothing and supplies to miners. In 1873, he partnered with tailor Jacob Davis to patent the process of adding copper rivets to work pants, creating the first blue jeans. Strauss died in 1902 and left the business to his four nephews.

Where is Levi Strauss & Co. headquartered?
Levi Strauss & Co. is headquartered in San Francisco, California, USA. The company has maintained its headquarters in San Francisco since its founding in 1853. The San Francisco office houses executive management, design teams, and corporate functions. The company operates approximately 3,100 retail locations globally and sells products in approximately 110 countries.

How many brands does Levi Strauss & Co. own?
Levi Strauss & Co. owns four main brands: Levi's (denim and casual apparel), Dockers (khakis and casual pants), Beyond Yoga (premium athleisure), and Signature by Levi Strauss & Co. (value-oriented denim). The company also operates specialty lines including Levi's Vintage Clothing and Levi's Made & Crafted. The Levi's brand accounts for approximately 87 percent of total revenue.

Who owns Levi Strauss & Co.?
Levi Strauss & Co. is publicly traded on the New York Stock Exchange (ticker: LEVI). The descendants of Levi Strauss retain controlling ownership through Class B shares, which carry ten votes per share. This dual-class structure ensures that the Strauss family maintains voting control over the company despite holding a minority economic stake. Public shareholders own Class A shares with one vote per share. Michelle Gass serves as President and CEO.

What are Levi's 501 jeans?
The Levi's 501 jeans are the company's flagship product and the original blue jeans. The "501" designation originated from the lot number assigned to the product in the 1930s. The jeans are based on the 1873 patent for adding copper rivets to work pants at points of strain, which Levi Strauss and Jacob Davis developed. The 501 has become a cultural symbol, associated with youth rebellion, American culture, and denim heritage. The product remains in production today.