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Kogan.com Ltd

All Brands Owned by Kogan.com Ltd

Kogan.com Ltd owns 1 brand in our database. Browse the complete portfolio of Kogan.com Ltd subsidiaries and brands across various industries.

Company Type

public

Headquarters

Melbourne, Victoria, Australia

Brand Portfolio

1 brands

Stock

ASX: KGN

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All Categories (1)Consumer Electronics (1)

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Consumer Electronics Brands

KoganConsumer Electronics

Kogan

Owned by Kogan.com Ltd

Australian online retail brand offering affordable consumer electronics, home appliances, and televisions. Owned by Kogan.com Limited (ASX: KGN) and headquartered in Melbourne, Victoria.

televisionsconsumer-electronicsonline-retail

About Kogan.com Ltd

What does Kogan.com own?
Kogan.com owns the Kogan retail brand, Dick Smith online electronics store, Matt Blatt furniture, and Mighty Ape in New Zealand. The company also operates digital services including Kogan Mobile, Kogan Internet, Kogan Insurance, and Kogan Travel. These businesses are consolidated under Kogan.com Ltd, the ASX-listed parent entity.

Is Kogan.com publicly traded?
Yes, Kogan.com Ltd is publicly traded on the Australian Securities Exchange under the ticker symbol KGN. The company listed in 2016 via a reverse takeover and has been publicly traded since. Shares are widely held by institutional investors, index funds, and retail shareholders.

Who founded Kogan.com?
Ruslan Kogan founded Kogan.com in 2006 in Melbourne, Australia. He started the business from his parents' garage, initially selling a single model of LCD television sourced directly from a Chinese manufacturer. Kogan remains as CEO and executive chairman and maintains a significant ownership stake in the company.

Where is Kogan.com headquartered?
Kogan.com is headquartered in Melbourne, Victoria, Australia. The company maintains its corporate offices and main operational facilities in Melbourne. It also operates warehouse and distribution facilities across Australia and has a subsidiary, Mighty Ape Limited, based in New Zealand.

How many brands does Kogan.com own?
Kogan.com owns four main retail brands: Kogan, Dick Smith, Matt Blatt, and Mighty Ape. The company also operates multiple digital service lines under the Kogan brand, including Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Money, and Kogan Travel.

Who owns Kogan.com?
Kogan.com is owned by its public shareholders, with founder Ruslan Kogan maintaining a significant personal ownership stake. Institutional investors and index funds hold the majority of shares. The company is listed on the ASX and has no single controlling shareholder, though Kogan's dual role as CEO and executive chairman gives him substantial influence over strategic direction.

What is Kogan.com's revenue?
Kogan.com reported revenue of AUD 488.1 million for FY2025, the year ended June 30, 2025. Gross sales were AUD 930.9 million, up 15.1% year over year. The company generated AUD 32.4 million in free cash flow and held AUD 42.1 million in cash with no external debt at year end.

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Stock Information

Competitors to Kogan.com Ltd

No competing brands found in the same categories. This could be because Kogan.com Ltdoperates in unique market segments or we're still building our competitor database.

Kogan.com Ltd Brand Portfolio Overview

Kogan.com Ltd maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Consumer Electronics: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Kogan.com Ltdprovides valuable insights into market dynamics, product relationships, and corporate strategy.

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Last updated: August 7, 2026