All Brands Owned by Kogan.com
Kogan.com owns 1 brand in our database. Browse the complete portfolio of Kogan.com subsidiaries and brands across various industries.
Company Type
public
Headquarters
Melbourne, Australia
Brand Portfolio
1 brands
Stock
ASX: KGN
Filter by Category
Showing Consumer Electronics brands
1 of 1 total brands
Consumer Electronics Brands
About Kogan.com
Kogan.com operates as a comprehensive online retail and digital services platform, offering consumer electronics, home products, appliances, and lifestyle goods through its main retail operations. The company has expanded beyond pure retail into various digital services, creating a diversified business model.
The company's retail operations focus on value pricing and extensive product selection, leveraging direct sourcing relationships and efficient supply chain management to maintain competitive pricing. Kogan.com's digital services include mobile phone plans, internet services, insurance, and other financial products.
Kogan.com has invested heavily in technology and logistics to support its operations, including warehouse facilities, delivery networks, and digital platforms. The company's focus on operational efficiency and customer experience has helped it maintain strong market position in Australia's competitive online retail sector.
Stock Information
Competitors to Kogan.com
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Apple | USA | 2016 | Mass Market | North America | All Genders | |
| Walmart | USA | 1999 | Mass Market | North America | Male |
Learn More About Competitors
AirPods
Owned by Apple Inc.
Apple's wireless earbuds and audio products providing seamless connectivity and audio experience across Apple devices.
Durabrand
Owned by Walmart Inc.
Walmart's private label electronics brand originally launched in 1999, offering affordable consumer electronics including TVs, audio equipment, and accessories.
Competitive Analysis
Market Positioning: Kogan.com competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Kogan.com Brand Portfolio Overview
Kogan.com maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Consumer Electronics: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Kogan.comprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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