Kellanova

What does Kellanova own?
Kellanova owned a portfolio of snacking and international cereal brands including Pringles, Cheez-It, Pop-Tarts, RXBAR, Rice Krispies Treats, Nutri-Grain, Special K bars, and Kellogg's branded cereals sold outside North America. The company also held MorningStar Farms plant-based products and Eggo frozen waffles outside North America. Following the Mars acquisition completed on December 11, 2025, these brands operate within Mars Snacking alongside Snickers, M&M's, Twix, and other Mars brands.

Is Kellanova still publicly traded?
No. Kellanova was delisted from the New York Stock Exchange on December 11, 2025, following Mars, Incorporated's completion of its $36 billion acquisition. Kellanova shareholders received $83.50 per share in cash. The company is now a wholly owned subsidiary of Mars, a privately held company headquartered in McLean, Virginia.

When did Mars acquire Kellanova?
Mars announced its agreement to acquire Kellanova on August 14, 2024. Kellanova shareholders approved the transaction on November 1, 2024. The deal required 28 regulatory approvals worldwide, including a Phase II investigation by the European Commission that concluded with unconditional clearance on December 8, 2025. Mars completed the acquisition on December 11, 2025.

What was Kellanova's revenue?
Kellanova reported full-year 2024 net sales of $13.6 billion as an independent company. The combined Mars Snacking division, which includes Kellanova's brands and Mars's existing confectionery portfolio, is expected to generate approximately $36 billion in annual revenue.

What is the difference between Kellanova and WK Kellogg Co?
Kellanova and WK Kellogg Co were created on October 2, 2023, when Kellogg Company split into two independent public companies. Kellanova received the global snacking portfolio, international cereal, and noodle businesses. WK Kellogg Co received the North American ready-to-eat cereal business, including brands like Frosted Flakes, Froot Loops, and Corn Flakes in the U.S. and Canada. WK Kellogg Co was subsequently acquired by Ferrero on September 26, 2025, for $3.1 billion.

Who is the CEO of Kellanova?
Steve Cahillane served as CEO of Kellanova from its formation in October 2023 through the completion of the Mars acquisition in December 2025. Following the acquisition, Kellanova's brands are managed within Mars Snacking under Global President Andrew Clarke. Mars itself is led by CEO Poul Weihrauch.

Where is Kellanova headquartered?
Kellanova was headquartered in Chicago, Illinois, USA. Following the Mars acquisition, Chicago serves as the headquarters for Mars Snacking, the division that now includes Kellanova's brands. Mars, Incorporated is headquartered in McLean, Virginia.

How many people did Kellanova employ?
At the time of the Mars acquisition, Kellanova employed approximately 23,000 people. The combined Mars Snacking division now has approximately 50,000 employees across more than 145 markets, operating 80 production facilities globally.

Kellanova's history is tied to Kellogg Company, founded by Will Keith Kellogg in Battle Creek, Michigan, in 1906. Kellogg's grew into one of the largest breakfast food companies globally, built on ready-to-eat cereals like Corn Flakes, Rice Krispies, and Frosted Flakes. Over decades, the company expanded through acquisitions into savory snacking and protein bars.

The Pringles brand was acquired from Procter & Gamble in 2012 for approximately $2.7 billion, a deal that significantly expanded Kellogg's presence in savory snacking and gave the company a brand with global distribution and a distinctive tube-shaped package. RXBAR was acquired in 2017 for approximately $600 million, adding a fast-growing protein bar brand. Cheez-It, originally launched by Sunshine Biscuits in 1921, became part of Kellogg's through the 2001 acquisition of Keebler Foods for $4.3 billion. Pop-Tarts, introduced in 1964, was developed internally by Kellogg's.

By the early 2020s, Kellogg's management concluded that the snacking and international businesses had different growth profiles and capital needs than the North American cereal business, which had experienced years of volume decline. The company announced the separation in June 2022 and completed it on October 2, 2023. Kellanova retained the snacking, international cereal, and noodle businesses, while WK Kellogg Co received the North American ready-to-eat cereal operations.

As an independent company, Kellanova faced input cost inflation and soft volume in some international markets, but Pringles and Cheez-It delivered consistent growth. The company also divested its U.S. frozen vegetable business and explored strategic options for its frozen foods portfolio. In August 2024, Mars announced the acquisition agreement, initiating a regulatory review process that spanned 16 months and required approvals from 28 jurisdictions worldwide.

Prior to acquisition, Kellanova operated under its "Better Days Promise" sustainability platform, which set goals for sustainable ingredient sourcing, food waste reduction, and food access equity. The company committed to sourcing 100% of its priority ingredients sustainably and reducing scope 1 and 2 emissions. Kellanova published annual ESG reports detailing progress against these targets.

Following the Mars acquisition, Kellanova's sustainability commitments are being integrated into Mars's broader sustainability framework. Mars has committed to net-zero emissions by 2050 across its full value chain and has set science-based targets for emissions reduction. Mars's sustainability strategy includes responsible sourcing of raw materials, packaging recyclability, and animal welfare standards.

The combined Mars Snacking division faces scrutiny on palm oil sourcing, given that several Kellanova products use palm oil derivatives. Mars is a member of the Roundtable on Sustainable Palm Oil (RSPO) and has committed to sourcing 100% RSPO-certified palm oil.