Kellanova
American global snacking and cereal company, formerly the international operations of Kellogg Company, acquired by Mars, Incorporated in 2024.
Company Type
private
Founded
2023
Headquarters
Chicago, Illinois, USA
Revenue
$13B (FY2023 standalone)
Employees
~23,000
Primary Market
Global
About Kellanova
American global snacking and cereal company, formerly the international operations of Kellogg Company, acquired by Mars, Incorporated in 2024.
History of Kellanova
The history of Kellanova is inseparable from Kellogg Company, which was founded by Will Keith Kellogg in Battle Creek, Michigan in 1906 and grew to become one of the most recognized breakfast food companies in the world.
The Pringles brand was acquired by Kellogg's in 2012 from Procter & Gamble for approximately $2.7 billion, significantly expanding the company's presence in savory snacking. RXBAR was acquired in 2017 for approximately $600 million. The company rebranded from Kellogg Company to Kellanova upon the separation in August 2023.
Mars completed the acquisition of Kellanova in March 2024, combining it with its existing confectionery and petcare business to create one of the largest consumer goods companies in the world by private revenue.
Kellanova Sustainability & Ethics
Prior to its acquisition, Kellanova operated under its "Better Days Promise" sustainability platform, covering goals for sustainable sourcing of ingredients, reduction of food waste, and equity in food access. These commitments transitioned to Mars's sustainability framework upon acquisition.
Brands Owned by Kellanova
Kellanova owns 3 brands in our database.
Cheez-It
Owned by Kellanova
American brand of cheese cracker snacks originally made by Kellogg's Kellanova division, now owned by Mars, Incorporated.
Pop-Tarts
Owned by Kellanova
American brand of toaster pastries filled with various flavors, now owned by Mars, Incorporated through the Kellanova acquisition.
Pringles
Owned by Kellanova
Brand of stackable potato and wheat-based snack chips known for their distinctive can packaging and saddle shape.
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