
ITV plc owns 1 brand in our database. Browse the complete portfolio of ITV plc subsidiaries and brands across various industries.
Company Type
public
Headquarters
London, United Kingdom
Brand Portfolio
1 brands
Stock
London Stock Exchange: ITV
ITV operates through three main business segments: Broadcast & Online, ITV Studios, and Media & Entertainment. The Broadcast & Online segment includes ITV's free-to-air television channels and the ITVX streaming platform, which combines free ad-supported content with premium subscription options.
ITV Studios has grown into one of the world's largest television production companies, creating content for ITV channels and third-party broadcasters worldwide. The production business operates across 13 countries with 60 different labels, producing content across drama, entertainment, reality, and factual genres.
The Media & Entertainment segment includes ITV's advertising sales operations and commercial partnerships. ITV has been investing in addressable advertising technology and data analytics to enhance its advertising capabilities across linear television and digital platforms.
ITV co-owns BritBox alongside BBC Studios, a streaming service featuring British television content available in multiple international markets. This partnership combines ITV's commercial expertise with the BBC's content library.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Disney | USA | 2019 | Mass Market | North America | All Genders | |
| Warner Bros Discovery | USA | 2020 | Mass Market | North America | All Genders |

Owned by The Walt Disney Company
American subscription streaming service owned by The Walt Disney Company, providing access to Disney, Pixar, Marvel, Star Wars, and National Geographic content.

Owned by Warner Bros. Discovery
American subscription video on-demand streaming service offering content from HBO, Warner Bros, and other Warner Bros Discovery properties.
Market Positioning: ITV plc competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
ITV plc maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by ITV plcprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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