All Brands Owned by iFIT Inc.
iFIT Inc. owns 1 brand in our database. Browse the complete portfolio of iFIT Inc. subsidiaries and brands across various industries.
Company Type
private
Headquarters
Logan, Utah, USA
Brand Portfolio
1 brands
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Showing Sports brands
1 of 1 total brands
Sports Brands
About iFIT Inc.
What does iFIT Inc. own?
The iFIT subscription platform, NordicTrack, ProForm, Freemotion, Reform RX, and the Sweat workout app, all operated as wholly owned businesses inside the private company.
Is iFIT Inc. publicly traded?
No. The company filed for an IPO in 2021 and withdrew the registration in October 2022. It remains private with no announced timeline to refile.
Who owns iFIT Inc.?
Founder and chairman Scott Watterson is the controlling shareholder, with private equity investors including Pamplona Capital Management and L Catterton holding significant minority stakes.
Where is iFIT Inc. headquartered?
Logan, Utah, USA, where the company has been based since its 1977 founding as Weslo.
How does iFIT make money?
Through equipment sales under the NordicTrack, ProForm, Freemotion, and Reform RX brands, and through monthly iFIT and Sweat subscriptions that carry the higher margins.
How many members does iFIT have?
The company reports more than six million members on its platform as of 2026, though it does not break out paying subscribers from free-tier and trial accounts.
Competitors to iFIT Inc.
No competing brands found in the same categories. This could be because iFIT Inc.operates in unique market segments or we're still building our competitor database.
iFIT Inc. Brand Portfolio Overview
iFIT Inc. maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Sports: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by iFIT Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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