All Brands Owned by HOLY Energy GmbH

What does HOLY Energy GmbH own?

The company operates the single HOLY brand covering HOLY Energy, HOLY Iced Tea, HOLY Hydration, and branded hardware like shakers.

Is HOLY publicly traded?

No. HOLY Energy GmbH is private, controlled by its three founders with minority venture investors.

Who founded HOLY?

Frederick Jost, Philipp Nass, and Mathias Horsch, friends of nearly two decades, founded the company in a Berlin shared apartment in September 2020. Jost and Horsch are co-CEOs and Nass is CMO.

Where is HOLY headquartered?

Berlin, Germany, with production in Germany and sales across six European markets.

How much has HOLY raised?

Approximately 12.3 million euros in total, including a 10.5 million euro Series A in August 2023 led by Left Lane Capital.

What are HOLY's sales?

The company reports cumulative sales exceeding 180 million euros, a profitable eight-figure annual run rate since roughly 2022, and more than 10,000 retail stores carrying the products.

Who owns HOLY Energy GmbH?

The three founders hold the majority. Minority stakes belong to Left Lane Capital, V3 Ventures, OMR, FoodLabs, Simon Capital, and founder-investors including the Just Spices and YFood founders.