All Brands Owned by Herschel Supply Company Ltd.

Is Herschel Supply a subsidiary of a larger company?
No. Herschel Supply is an independent, privately held company controlled by founders Jamie and Lyndon Cormack. It took a $60 million minority private equity investment in 2019, but no outside investor holds a controlling stake and the founders continue to run the business.

Is Herschel Supply publicly traded?
No. Herschel Supply Company Ltd. is private and has no stock listing. There is no way to buy Herschel shares on public markets. The company has not announced plans for an initial public offering.

When was Herschel founded?
Herschel Supply was founded in 2009 in Vancouver, British Columbia. It was named after Herschel, Saskatchewan, the small town where three generations of the Cormack family were raised.

Who founded Herschel?
Brothers Jamie Cormack and Lyndon Cormack founded Herschel. Lyndon serves as managing director and Jamie leads product and brand. Both remain active in the business and retain control of the private company.

What is Herschel's market position?
Herschel is one of the most popular backpack brands globally, ranked at or near the top of 2026 backpack popularity lists. It sells through about 9,000 wholesale accounts, nine Canadian stores, and e-commerce, with estimated annual revenue around $70 million.

Where are Herschel products made?
Herschel products are designed in Vancouver and manufactured by contract factories, primarily in Asia. The company operates a deliberately diversified manufacturing network across multiple countries to manage cost and supply risk.