All Brands Owned by HelloFresh SE

Who owns HelloFresh?
HelloFresh SE is a publicly traded company listed on the Frankfurt Stock Exchange under ticker HFG. The company went public in November 2017. Following the IPO, Rocket Internet's stake was gradually reduced, and the shareholder base is now composed primarily of institutional investors. Co-founders Dominik Richter and Thomas Griesel serve as co-CEOs and remain on the management board. The company has a single class of common stock with no dual-class share structure.

What is HelloFresh's revenue?
HelloFresh reported revenue of approximately €6.8 billion in FY2025, down 9 percent in constant currency from €7.7 billion in FY2024. Group adjusted EBITDA was €422.8 million, up 14 percent in constant currency. The meal kit category achieved an AEBITDA margin of 13.5 percent. For 2026, the company guided to revenue decline of 3 to 6 percent and AEBITDA of €375 to €425 million, adjusted for the impact of severe winter storms.

What brands does HelloFresh own?
HelloFresh owns 8 consumer brands: HelloFresh (flagship meal kits), EveryPlate (budget meal kits), Factor (ready-to-eat meals), Green Chef (organic meal kits), Chef's Plate (Canadian meal kits), Youfoodz (Australian ready-to-eat meals), Good Chop (meat and seafood subscription), and The Pets Table (pet food subscription). The company acquired Factor75 in November 2020 for up to $277 million.

Why did HelloFresh's stock decline?
HelloFresh's stock has lost approximately 90 percent of its market value since peaking in August 2021. The decline was driven by the reversal of pandemic-era growth, two profit warnings in November 2023 and March 2024, and the scrapping of mid-term revenue and profit targets. In March 2024, the stock plunged nearly 50 percent in a single day after the company warned that earnings would fall below expectations. JPMorgan noted that management's poor guidance track record had damaged investor confidence.

Is HelloFresh profitable?
HelloFresh reported group adjusted EBITDA of €422.8 million in FY2025, up 14 percent in constant currency from FY2024. The meal kit category was profitable with a 13.5 percent AEBITDA margin. However, the ready-to-eat category posted an AEBITDA loss in 2025 due to operational bottlenecks in the US market. The company is executing an efficiency program targeting €300 million in annual savings by 2026.

What is HelloFresh's efficiency program?
HelloFresh launched an efficiency program in the second half of 2024 targeting approximately €300 million in annual savings by 2026. The program includes permanent reductions in overhead, simplification of organizational layers, direct labor productivity gains, and network optimization. By year-end 2025, approximately 80 percent of the efficiency initiatives had been implemented. The program is part of a three-phase strategy: Growth Headwinds (2023 to 2024), Efficiency Reset (2025 to 2026), and Return to Growth (2027 and beyond).

Why did HelloFresh exit Spain and Italy?
In February 2026, HelloFresh announced it would cease operations in Spain and Italy, citing a lack of a viable path to profitability in those markets. The exits were part of a broader portfolio decision to reallocate capital and management attention toward markets and product investments with stronger long-term returns. The company had previously closed a distribution center in Britain in 2024, affecting approximately 900 employees, as part of the same efficiency program.