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World Sports Products, Inc.

All Brands Owned by World Sports Products, Inc.

World Sports Products, Inc. owns 1 brand in our database. Browse the complete portfolio of World Sports Products, Inc. subsidiaries and brands across various industries.

Company Type

private

Headquarters

Saint George, Utah, USA

Brand Portfolio

1 brands

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All Categories (1)Sports (1)

Complete Brand Portfolio

Heater SportsSports

Heater Sports

Owned by World Sports Products, Inc.

Budget-friendly baseball and softball pitching machine brand based in Saint George, Utah, USA, owned by World Sports Products.

pitching-machinebaseball-trainingsoftball-training

About World Sports Products, Inc.

What is World Sports Products?
World Sports Products, Inc. is a privately held American sporting goods company based in Saint George, Utah. The company does business as Heater Sports and was founded by Cole Lay. It designs and sells budget-friendly pitching machines, batting cages, and training aids for baseball, softball, and other sports, including golf, pickleball, and cricket. The company sells directly through its website with free ground shipping and a 30-day money-back guarantee.

Who owns World Sports Products?
World Sports Products, Inc. is owned by its founder, Cole Lay, also known as William Coleman Lay. There is no parent company, no private equity backer, and no outside investors. Lay serves as president and lead inventor. The company has been independently owned since its founding and has never taken outside investment.

Is World Sports Products publicly traded?
No. World Sports Products, Inc. is a privately held corporation. It is not listed on any stock exchange and does not file public financial reports. Revenue and employee figures are not publicly disclosed. The company has been independently owned since its founding.

When was World Sports Products founded?
World Sports Products was founded by Cole Lay. The HEATER trademark was filed with the US Patent and Trademark Office on August 8, 2006, and registered in December 2007. The company was initially based in Mountain View, California, before relocating to Saint George, Utah. Lay founded the company after being unable to find an affordable pitching machine when he was growing up.

Who founded World Sports Products?
Cole Lay, also known as William Coleman Lay, founded World Sports Products, Inc. He is the president of the company and the lead inventor behind the Heater Sports brand. Lay holds multiple patents related to pitching machine design, filed under the name William Coleman Lay and assigned to World Sports Products, Inc. He started the company to create affordable training equipment for families and youth players.

Where is World Sports Products based?
World Sports Products, Inc. is based at 95 West 650 South in Saint George, Utah, USA. Saint George is a city in southwestern Utah near the Arizona and Nevada borders. The company was initially based in Mountain View, California, based on the original trademark filing, before relocating to Utah. Customer service and warranty support are handled from the Saint George address.

What products does Heater Sports sell?
Heater Sports sells budget-friendly pitching machines for baseball and softball, including combo models that handle both sports. The product range also includes backyard batting cages, swing training aids, and equipment for golf, pickleball, and cricket. The company offers free ground shipping and a 30-day money-back guarantee through its website, heatersports.com. Products come with a parts and labor warranty.

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Competitors to World Sports Products, Inc.

No competing brands found in the same categories. This could be because World Sports Products, Inc.operates in unique market segments or we're still building our competitor database.

World Sports Products, Inc. Brand Portfolio Overview

World Sports Products, Inc. maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Sports: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by World Sports Products, Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.

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Last updated: August 26, 2026