Hallmark Cards, Inc.
Private American greeting card and consumer products company, owner of Crayola and the Hallmark Channel, controlled by the Hall family of Kansas City.
Company Type
private
Founded
1910
Headquarters
Kansas City, Missouri, USA
Revenue
~$4B (estimated)
Employees
~27,000
Primary Market
North America
About Hallmark Cards, Inc.
Crayola is owned by Hallmark Cards, Inc. as a wholly owned subsidiary called Crayola LLC. Hallmark acquired Crayola's parent company, Binney and Smith, in 1984.
No. Hallmark Cards is entirely private, owned by the Hall family. It has no public shareholders and does not report financial results to public markets.
History of Hallmark Cards, Inc.
Brands Owned by Hallmark Cards, Inc.
Hallmark Cards, Inc. owns 0 brands in our database.
Frequently Asked Questions About Hallmark Cards, Inc.
Who owns Crayola?
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