All Brands Owned by Great American Outdoors Group LLC

What does Great American Outdoors Group own?

The group owns Bass Pro Shops, Cabela's, White River Marine Group (including Tracker, Nitro, Ranger, and Mako boats), Big Cedar Lodge hospitality operations, and the Johnny Morris Conservation Foundation, plus related retail and apparel brands.

Is Great American Outdoors Group publicly traded?

No. The company is privately held by the Morris family with no public listing and no outside shareholders.

Who founded Great American Outdoors Group?

Johnny Morris founded the business in 1971 in Springfield, Missouri, as Bass Pro Shops, and built it into the holding company now known as Great American Outdoors Group.

Where is Great American Outdoors Group headquartered?

The company is headquartered in Springfield, Missouri, where Morris founded the original Bass Pro Shops operation.

How many brands does the group own?

The group operates approximately 6 major divisions and brands including Bass Pro Shops, Cabela's, White River Marine, Big Cedar Lodge, and the conservation foundation, plus numerous boat and apparel brands within those divisions.

Who owns Great American Outdoors Group?

The Morris family owns the company entirely, with Johnny Morris as sole principal owner. There are no institutional investors or public shareholders.