All Brands Owned by Generator Group
Generator Group owns 2 brands in our database. Browse the complete portfolio of Generator Group subsidiaries and brands across various industries.
Company Type
private
Headquarters
London, United Kingdom
Brand Portfolio
2 brands
Filter by Category
Complete Brand Portfolio
Travel HospitalityFreehand Hotels
Owned by Generator Group
US boutique hotel brand founded in Miami Beach in 2012, combining shared and private rooms, now part of Generator Group under Brookfield ownership.
hotelsboutique-hotelslifestyle-hotels
Travel HospitalityGenerator
Owned by Generator Group
Design-led hybrid hostel-hotel brand founded in London in 1995, owned by Generator Group under Brookfield, operating across Europe and the US.
hotelshostelslifestyle-hotels
About Generator Group
Who owns Generator Group?
Generator Group is owned by investment funds managed by Brookfield Asset Management, which acquired the company from Queensgate Investments in May 2025 for approximately 776 million euros.
Is Generator Group publicly traded?
No. Generator Group is privately held. Its owner Brookfield is publicly traded, but Generator Group itself has no listing.
What brands does Generator Group own?
The group operates Generator, the hybrid hostel-hotel brand, and Freehand Hotels in the United States, along with the Broken Shaker bar concept attached to Freehand properties.
When was Generator founded?
Generator was founded in 1995 in London by siblings Louise and Kingsley Duffy, opening its first property at King's Cross.
How many properties does Generator Group operate?
Approximately 20 properties across Europe and the United States, with a stated plan to double the portfolio by 2031 through acquisitions, conversions, and management agreements.
Competitors to Generator Group
No competing brands found in the same categories. This could be because Generator Groupoperates in unique market segments or we're still building our competitor database.
Generator Group Brand Portfolio Overview
Generator Group maintains a diverse portfolio of 2 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Travel & Hospitality: 2 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Generator Groupprovides valuable insights into market dynamics, product relationships, and corporate strategy.
Explore More
Jobs at Generator Group
Latest News About Generator Group
Articles About Generator Group
View more articles
Health
Dental Brand Ownership Beyond Colgate and Crest
Colgate holds 41.3% global toothpaste share. P&G (Crest, Oral-B) has 14.1%. Haleon (Sensodyne) has 4.4%. Church & Dwight is the only independent at scale. The oral care market is $47.2B. Explore our database.
Who Brands StaffNov 12, 2026
ColgateCrestOral B
Health
Health Insurance Brand Ownership: The Big Players
UnitedHealth is #1 ($112B Q2 revenue, 26% MA share). CVS/Aetna is #3 ($106.1B Q2). Humana is #2 in MA (19.8%). Elevance is #2 by enrollment. Discover health insurance brand ownership. Explore our database.
Who Brands StaffNov 11, 2026
UnitedhealthAetnaCvs Health
Health
Organic Food Brand Ownership: Still Independent?
Annie's is General Mills ($820M). Cascadian Farm is General Mills (since 1999). Stonyfield is Lactalis (via Danone, $875M). Kashi is Kellogg's. Honest Tea was Coca-Cola (discontinued). Explore our database.
Who Brands StaffNov 9, 2026
Organic FoodAnniesCascadian Farm