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  3. Flowers Foods
Flowers Foods logo

Flowers Foods

American packaged bakery company and the second-largest commercial bread producer in the United States, owning Nature's Own, Dave's Killer Bread, Wonder, Tastykake, Canyon Bakehouse, and Simple Mills.

Company Type

public

Founded

1919

Headquarters

Thomasville, Georgia, USA

Stock

NYSE: FLO

Revenue

$5.26B (FY2025)

Employees

~10,300

Primary Market

United States

About Flowers Foods

Who owns Dave's Killer Bread?
Dave's Killer Bread is owned by Flowers Foods (NYSE: FLO). Flowers acquired the brand in 2015 for approximately $275 million. DKB is the top-selling organic bread brand in the United States and operates as a subsidiary of Flowers Foods from its Oregon headquarters.

Is Wonder Bread owned by Flowers Foods?
Yes. Flowers Foods acquired the Wonder Bread brand from the Hostess Brands liquidation in 2013. Wonder is one of six primary brands in the Flowers Foods portfolio and is positioned as a mainstream value bread.

How much did Flowers Foods pay for Simple Mills?
Flowers Foods acquired Simple Mills for $795 million in cash. The deal closed on February 21, 2025. Simple Mills generated approximately $240 million in net sales in 2024 and contributed $213.9 million to Flowers Foods' fiscal 2025 results.

Is Flowers Foods publicly traded?
Yes. Flowers Foods trades on the New York Stock Exchange under the ticker symbol FLO. The company has been publicly traded since its IPO in 1968.

What is Flowers Foods' market share?
Flowers Foods is the second-largest producer of packaged bakery foods in the United States. Nature's Own is the best-selling loaf bread by unit volume, and Dave's Killer Bread is the leading organic bread brand. The company does not disclose specific overall market share figures.

Who is the CEO of Flowers Foods?
Ryals McMullian is the Chairman and CEO of Flowers Foods. He has served in this role since 2019. The company's CFO is D. Anthony Scaglione, who succeeded Steve Kinsey in January 2026.

How many bakeries does Flowers Foods operate?
Flowers Foods operates 44 bakeries across 19 US states. The company's direct-store delivery network reaches approximately 85% of the US population.

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History of Flowers Foods

Flowers Foods was founded in 1919 in Thomasville, Georgia, as a single bakery operation. The company went public in 1968 and spent its early decades as a regional baker in the southeastern United States.

The acquisition strategy that transformed Flowers into a national competitor accelerated in the 1990s and 2000s. Key acquisitions include Tastykake in 2011, which brought a Pennsylvania-based snack cake brand with strong regional loyalty. In 2013, Flowers acquired the Wonder Bread brand from the Hostess Brands liquidation, adding one of the most recognized bread brands in American grocery history.

Dave's Killer Bread was acquired in 2015 for approximately $275 million. The brand is the top-selling organic bread in the United States and operates a Second Chance employment program that hires individuals with criminal records. Canyon Bakehouse, a gluten-free bread brand, was acquired in 2019.

In February 2025, Flowers completed the acquisition of Simple Mills for $795 million in cash. Simple Mills is a maker of better-for-you crackers, cookies, snack bars, and baking mixes. The brand generated approximately $240 million in net sales in 2024. Simple Mills contributed $213.9 million in net sales to Flowers Foods in fiscal 2025 and operates as an independent subsidiary from its Chicago and Mill Valley offices.

In the fourth quarter of fiscal 2025, the company began a comprehensive review of its operations, including its brand portfolio, supply chain, and financial strategy. This review resulted in a $136 million non-cash impairment of two regional brands. CEO Ryals McMullian stated that the review is aimed at positioning the business to reignite top-line growth and expand margins.

Flowers Foods Sustainability & Ethics

Flowers Foods publishes corporate responsibility reports covering environmental and social initiatives. The company has made commitments in packaging sustainability and supply chain responsibility.

Several of the company's brands carry independent certifications. Dave's Killer Bread is USDA Organic and Non-GMO Project Verified. Simple Mills products are made with simple ingredients and the brand has published commitments to regenerative agriculture. Canyon Bakehouse products are certified gluten-free.

Dave's Killer Bread operates a Second Chance employment program that hires individuals with criminal records. This program has been documented in company reports and external media coverage. Flowers Foods has not obtained B Corp certification, science-based emissions targets, or other corporate-level third-party sustainability certifications listed in standard frameworks.

Brands Owned by Flowers Foods

Flowers Foods owns 0 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.

Flowers Foods has no brands in our database yet.

Stock Information

Frequently Asked Questions About Flowers Foods

Who owns Dave's Killer Bread?

Dave's Killer Bread is owned by Flowers Foods (NYSE: FLO). Flowers acquired the brand in 2015 for approximately $275 million. DKB is the top-selling organic bread brand in the United States and operates as a subsidiary of Flowers Foods from its Oregon headquarters.

Is Wonder Bread owned by Flowers Foods?

Yes. Flowers Foods acquired the Wonder Bread brand from the Hostess Brands liquidation in 2013. Wonder is one of six primary brands in the Flowers Foods portfolio and is positioned as a mainstream value bread.

How much did Flowers Foods pay for Simple Mills?

Flowers Foods acquired Simple Mills for $795 million in cash. The deal closed on February 21, 2025. Simple Mills generated approximately $240 million in net sales in 2024 and contributed $213.9 million to Flowers Foods' fiscal 2025 results.

Is Flowers Foods publicly traded?

Yes. Flowers Foods trades on the New York Stock Exchange under the ticker symbol FLO. The company has been publicly traded since its IPO in 1968.

What is Flowers Foods' market share?

Flowers Foods is the second-largest producer of packaged bakery foods in the United States. Nature's Own is the best-selling loaf bread by unit volume, and Dave's Killer Bread is the leading organic bread brand. The company does not disclose specific overall market share figures.

Who is the CEO of Flowers Foods?

Ryals McMullian is the Chairman and CEO of Flowers Foods. He has served in this role since 2019. The company's CFO is D. Anthony Scaglione, who succeeded Steve Kinsey in January 2026.

How many bakeries does Flowers Foods operate?

Flowers Foods operates 44 bakeries across 19 US states. The company's direct-store delivery network reaches approximately 85% of the US population.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team