Fiverr International Ltd.

What does Fiverr own?

It owns the Fiverr marketplace platform, the Fiverr Pro tier, and acquired brands including ClearVoice, Working Not Working, and CreativeLive.

Is Fiverr publicly traded?

Yes. Fiverr International Ltd. trades on the New York Stock Exchange under ticker FVRR after its June 2019 IPO.

Who founded Fiverr?

Micha Kaufman and Shai Wininger, who launched it in Tel Aviv in 2010. Kaufman remains CEO.

Where is Fiverr headquartered?

Tel Aviv, Israel, where its main office and R&D operations are based.

How many brands does Fiverr own?

The master Fiverr brand plus four-to-five acquired brands and product tiers.

Who owns Fiverr?

Public shareholders. Co-founder Micha Kaufman is the largest individual shareholder but does not hold majority control.

Why did Fiverr cut jobs in 2025?

In September 2025 it reduced staff by roughly 30 percent, about 250 roles, in a restructuring to shift resources toward AI-driven products and high-value managed services while cutting costs.

Micha Kaufman and Shai Wininger founded Fiverr in Tel Aviv in February 2010. The founding constraint was the gimmick that made it famous: every service started at $5, turning freelance hiring into impulse shopping and instantly differentiating it from the project-bidding model that dominated online freelancing.

The gig model spread fast. Sellers layered on packages and upsells that pushed average prices far above the founding $5, and the catalog expanded into nearly every digital service category. Venture funding from Bessemer Venture Partners, Accel, and Square Peg powered the international buildout.

The June 2019 NYSE listing put it public just before the pandemic transformed its market. Remote work drove explosive demand through 2020 and 2021, revenue more than doubled, and the stock briefly traded at multiples of its IPO price before the correction.

The company spent the growth years buying adjacent assets: ClearVoice for content marketing in 2019, then Working Not Working, CreativeLive, and Stoke Talent in 2021, assembling a suite around freelance talent beyond the core marketplace.

The hard part came after. As pandemic demand faded and then generative AI began commoditizing the writing, design, and basic coding gigs at its volume core, growth stalled and the stock fell sharply from its highs. The September 2025 restructuring cut roughly 250 jobs, about 30 percent of the workforce, in a repositioning for the AI era.

Fiscal 2025 still showed the strategy's early signs: revenue grew 10.1 percent to $430.9 million, spend per buyer rose 13.3 percent, transactions above $1,000 grew 22.8 percent, and the company posted a 21.3 percent adjusted EBITDA margin while investing in the transformation it calls a multi-year plan.

Fiverr's social impact case is labor market access: the platform gives freelancers in developing markets and underserved regions direct access to global buyers, an income channel that for many sellers has no local equivalent.

The countervailing ethics questions are marketplace standards: seller fee burdens, account power asymmetry, race-to-the-bottom pricing, and the displacement of the very gig work the platform hosts as AI automates simple services.

Fiverr faces the standard marketplace integrity issues: scam services, plagiarized or AI-generated work sold as original, and academic dishonesty gigs, all policed through platform rules and content moderation.

The September 2025 layoffs attracted coverage as one of the more aggressive AI-driven restructurings in the sector, cutting 30 percent of staff explicitly citing efficiency from AI adoption.

Gig economy regulation, worker classification debates, and marketplace liability rules touch the company in its operating markets, though Fiverr has avoided major regulatory findings.