All Brands Owned by First Round's On Me

Who owns First Round's On Me?
First Round's On Me is a privately held company founded and owned by Joe and Hannah Feminella. Joe Feminella serves as CEO and Hannah Feminella serves as co-founder and creative lead. The company has raised $5 million in seed funding from investors including Manna Property Group, but the founders maintain control of the business. No institutional investor holds a majority stake, and the company has not disclosed specific ownership percentages.

What does First Round's On Me do?
First Round's On Me operates a social dating app that requires users to schedule an in-person date as the first step after matching, rather than engaging in prolonged online messaging. The company also hosts ticketed dating events, runs a podcast about relationships, operates a cafe called Cafe Social Club in New York City, and has announced plans to launch an alcoholic beverage line called Heartini. The company describes itself as a lifestyle brand focused on in-person human connection.

How many users does First Round's On Me have?
First Round's On Me had approximately 250,000 users as of October 2025, according to founder Joe Feminella's LinkedIn posts. The app had surpassed 300,000 downloads and facilitated over 500,000 date invitations and 10,000 completed dates as of late 2024. The company reported 3.9 million monthly impressions across its social media channels. These figures are self-reported and have not been independently verified.

How does First Round's On Me make money?
The company generates revenue through app subscriptions ranging from $10 to $25 per month, with over 6,000 paying subscribers as of August 2024. Additional revenue comes from event ticketing, advertising on its app and podcast network, and cafe sales at its New York City location. The company has described itself as revenue-generating, meaning it earns more than nominal income from its operations. Total annual revenue is estimated at approximately $2 million (FY2025).

Is First Round's On Me a public company?
No. First Round's On Me is a privately held company incorporated as First Round Is On Me, Inc. It has not filed for an IPO and does not trade on any stock exchange. The company has raised $5 million in seed funding across three rounds, with the most recent $3 million round closed in August 2024 and led by Manna Property Group. There are no public indications of plans for an IPO.

What is Cafe Social Club?
Cafe Social Club is a physical cafe and events space operated by First Round's On Me at 109 West 25th Street in Chelsea, New York City. It opened in March 2025 and serves as a meeting place for app users, a co-working space, and a venue for events including workout classes and podcast recordings. App subscribers paying $24.99 per month receive unlimited coffee at the cafe. Non-members pay approximately $4 for lattes.

How is First Round's On Me different from Tinder or Bumble?
First Round's On Me does not use a swipe-based matching interface. When a user expresses interest in someone, the app immediately prompts them to schedule a date at a specific time and place. Chat between matched users opens only 24 hours before the scheduled date, and only one date can be scheduled per day. This model is designed to reduce ghosting and endless messaging by pushing users toward in-person meetings quickly.

What is Heartini?
Heartini is an alcoholic beverage line announced by First Round's On Me, with a planned launch in December 2025. The product line represents the company's expansion from digital dating and events into consumer packaged goods. Limited information is available about the product specifics, distribution plans, or pricing as of the pre-launch phase. The beverage line extends the company's brand theme of social drinking and first rounds into a physical product.