All Brands Owned by Fenix Outdoor International AG

Is Fenix Outdoor a public company?
Yes. Fenix Outdoor International AG trades on Nasdaq Stockholm under ticker FOI-B. The Nordin family controls the company with about 52.9 percent of votes, so while the stock is public, strategic control remains with the founding family.

Who owns Fenix Outdoor?
Fenix Outdoor is controlled by the Nordin family. Martin Nordin, son of founder Åke Nordin, serves as working chairman and holds approximately 52.9 percent of voting rights. The remaining shares trade publicly on Nasdaq Stockholm.

When was Fenix Outdoor founded?
The group's roots date to 1960, when Åke Nordin founded Fjällräven in Örnsköldsvik, Sweden. The listed entity has existed since the 1983 Stockholm listing and was renamed Fenix Outdoor International in 2002 as it grew into a multi-brand group.

Who founded Fenix Outdoor?
Åke Nordin founded the business as Fjällräven in 1960 after designing a more comfortable aluminum-framed backpack. He remained involved for decades, and his son Martin Nordin now serves as working chairman of the family-controlled group.

What is Fenix Outdoor's market position?
Fenix Outdoor is a mid-sized European outdoor group with 2025 sales of EUR 694.7 million. Its flagship Fjällräven is a global premium outdoor brand led by the Kånken backpack, and the group also runs the Frilufts retail chain across the Nordics, Germany, and the UK.

What brands does Fenix Outdoor own?
Fenix Outdoor owns Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra. It also operates outdoor retail banners including Naturkompaniet, Partioaitta, Globetrotter, and Trekitt under the Frilufts division.