All Brands Owned by Expedia Group
Expedia Group owns 3 brands in our database. Browse the complete portfolio of Expedia Group subsidiaries and brands across various industries.
Company Type
public
Headquarters
Seattle, Washington, USA
Brand Portfolio
3 brands
Stock
NASDAQ: EXPE
Filter by Category
Complete Brand Portfolio
Expedia
Owned by Expedia Group
American online travel agency and metasearch engine that allows consumers to book flights, hotels, car rentals, cruises, and vacation packages.
VRBO
Owned by Expedia Group
Vacation rental booking platform specializing in holiday homes, cabins, condos, and other private rental properties for travelers seeking alternative accommodations.
Wotif
Owned by Expedia Group
Australian online travel booking platform founded in 2000 by Graeme Wood, acquired by Expedia Group in 2014 for approximately US$657 million and now operating as part of Expedia Group's Australian portfolio.
About Expedia Group
What does Expedia Group own?
Expedia Group owns a portfolio of online travel brands including Expedia, Hotels.com, Vrbo (vacation rentals), Orbitz, Travelocity, Hotwire, Wotif (Australia and New Zealand), and a majority stake in Trivago (hotel metasearch). The company also operates Expedia for Business, a B2B technology platform serving travel agencies and other businesses.
Is Expedia Group publicly traded?
Yes, Expedia Group, Inc. is listed on NASDAQ under ticker EXPE. Barry Diller retains significant voting control through a dual-class share structure. Major institutional shareholders include Vanguard Group and BlackRock. Ariane Gorin serves as President and CEO.
Who founded Expedia Group?
Expedia was founded in 1996 as a division of Microsoft by Rich Barton and Lloyd Frink. Microsoft spun off Expedia as an independent company in 1999. IAC/InterActiveCorp acquired a controlling stake in 2001 and built the company into a multi-brand online travel group. Expedia was spun off from IAC as an independent company in 2005.
Where is Expedia Group headquartered?
Expedia Group is headquartered in Seattle, Washington, USA. The company moved its headquarters from Bellevue, Washington to Seattle in 2019. Expedia operates globally with significant operations in the United States, Europe, Asia Pacific, and Latin America.
How many brands does Expedia Group own?
Expedia Group owns seven or more travel brands, including Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, and Wotif. The company also holds a majority stake in Trivago. Expedia Group's platforms collectively serve hundreds of millions of travelers annually.
Who owns Expedia Group?
Expedia Group, Inc. is publicly traded on NASDAQ. Barry Diller retains significant voting control through a dual-class share structure. Major institutional shareholders include Vanguard Group and BlackRock. Ariane Gorin serves as President and CEO.
Stock Information
Competitors to Expedia Group
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Booking Holdings | USA | 1997 | Mass market | Global | All-ages | |
| Booking Holdings | Singapore | 2005 | Mass market | Asia pacific | All-ages |
Learn More About Competitors
Priceline
Owned by Booking Holdings
American online travel agency and booking platform known for its "Name Your Price" discount model and comprehensive travel booking services including flights, hotels, and car rentals.
Agoda
Owned by Booking Holdings
Singapore-based online travel platform and hotel booking service specializing in Asian markets with global expansion, offering accommodations, flights, and travel packages.
Competitive Analysis
Market Positioning: Expedia Group competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Expedia Group Brand Portfolio Overview
Expedia Group maintains a diverse portfolio of 3 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Travel & Hospitality: 3 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Expedia Groupprovides valuable insights into market dynamics, product relationships, and corporate strategy.
Explore More
Jobs at Expedia Group
Latest News About Expedia Group
Articles About Expedia Group
View more articles
Monthly M&A Roundup: April 2026 Brand Ownership Changes
Global M&A reached a record $1.3 trillion in Q1 2026, and April is continuing the momentum. McCormick is buying Unilever's food business for $45 billion. Paramount and Warner Bros. Discovery are merging. Here is every major brand ownership shift entering April 2026.
How Sony Built Its Entertainment Empire
Sony started making rice cookers and radio repair equipment in 1946. Today it owns PlayStation, Columbia Pictures, Sony Music, and the world's largest music publishing catalogue. Here is the full story.
The Story Behind the Coca-Cola Acquisition Strategy
Coke, Sprite, Fanta, Minute Maid, Powerade, Dasani, Smartwater, Costa Coffee, Fuze Tea, and over 200 more brands all share one parent. Here is how The Coca-Cola Company quietly became a total beverage company.