All Brands Owned by Excel Sports Management LLC

Who owns Excel Sports Management?
Goldman Sachs Alternatives, the private equity arm of Goldman Sachs, acquired a majority stake in Excel Sports Management in November 2025. Existing ownership, including founder Jeff Schwartz, retained equity in the business. The transaction valued Excel at close to $1 billion. Excel is a private company and is not publicly traded.

Is Excel Sports Management publicly traded?
No. Excel Sports Management is a private company. Goldman Sachs Alternatives owns a majority stake following the November 2025 acquisition. Existing ownership, including founder Jeff Schwartz, retained equity. The agency does not file public financial reports.

When was Excel Sports Management founded?
Excel Sports Management was founded in 2002 by Jeff Schwartz. The agency started with a focus on negotiating playing contracts for NBA and MLB athletes and has since expanded into NFL, golf, and soccer representation. Schwartz continues as founder, President, and Managing Partner.

What is Excel's ranking among sports agencies?
Excel ranked third on the Forbes 2025 Most Valuable Sports Agencies list with approximately $783 million in maximum commissions, behind CAA at $1.143 billion and Wasserman at $956 million. Excel's commissions grew 57% over three years, the fastest rate among the top five agencies. Jeff Schwartz was ranked second on Forbes' 2025 list of the most powerful sports agents.

What sports does Excel represent?
Excel Sports Management represents athletes across the NBA, MLB, NFL, golf, and soccer. The agency built its reputation on basketball and baseball contract negotiation and has expanded into on-field NFL representation, golf, and soccer. This multi-sport portfolio reduces dependence on any single league.

How much did Goldman Sachs pay for Excel?
In November 2025, Goldman Sachs Alternatives acquired a majority stake in Excel Sports Management in a transaction valuing the agency at close to $1 billion, according to the Financial Times. Existing ownership retained equity, and Jeff Schwartz continued as CEO. The acquisition required regulatory approval.

Where is Excel Sports Management headquartered?
Excel Sports Management is headquartered in New York, New York, USA. The agency operates primarily in the United States, with a Chicago presence added through the 2022 acquisition of Harlan Sports Management. Excel employs approximately 200 people.

What services does Excel provide?
Excel provides athlete talent representation and contract negotiation across the NBA, MLB, NFL, golf, and soccer. The agency also offers brand consulting, advising corporate clients on athlete endorsements and sports marketing. Excel's property representation practice helps sports properties sell sponsorship and media rights, and the agency provides event management services.