All Brands Owned by Epidemic Sound Group AB

What is Epidemic Sound?

Epidemic Sound Group AB is a Swedish music technology company operating the leading soundtracking platform for content creators. It licenses music and sound effects from a catalog it owns outright to YouTubers, businesses, and brands.

Who owns Epidemic Sound?

Epidemic Sound is owned by its private shareholders. EQT is the largest investor at approximately 32 percent, followed by founders at 19 percent, Blackstone at 17 percent, and Creandum at 12 percent, plus additional backers.

Is Epidemic Sound a public company?

No. Epidemic Sound is privately held. CEO commentary in Swedish press has explicitly dismissed near-term sale or IPO plans.

When was Epidemic Sound founded?

The operating business was founded in 2009 in Stockholm. The group holding company, Epidemic Sound Group AB, was established in December 2020.

How does Epidemic Sound make money?

It earns revenue through subscription licensing: creators and businesses pay recurring fees for catalog access, plus digital rights management revenue from platform usage monitoring. It owns its music catalog outright, retaining subscription revenue rather than paying royalties through to labels.

Who founded Epidemic Sound?

The company was founded in 2009 by Peer Astrom, David Stenmarck, Oscar Hoglund, Jan Zachrisson, and Hjalmar Winbladh. Winbladh serves as Chair of the Board, and Hoglund moved from CEO to a board role in the 2025-2026 transition.